Conversation Marketing Smart Phone SMS 
Convince & Convert
JULY 18, 2011
And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program.
Convince & Convert
AUGUST 27, 2015
And instant messages–text messages, smart phones, social media. How do you reduce the noise and find the conversations you care about? To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business.
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