11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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6 Tips to Make Your Email Marketing More Effective


Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. So as a permission-based business email marketer, what can you do?

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Boost Conversions Step 1: Review Your Offer


She knows how many phone calls it takes on average, what delivery method is most successful, and when to follow up the client with a phone call or an email. While she was telling me all of this a penny dropped: this quotation (or conversion) rate applies to blogging, too.

6 Tips to Make Your E-Mail Marketing More Effective


Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. So as a permission-based business email marketer, what can you do?

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Five for Friday 7.23

Jeff Esposito

After three years, I finally succumbed to the pressure to get a smart phone. I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week.

The 10 Key Mobile Trends for 2011


Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Mobile marketing is becoming increasingly important. Or that more people own a smart phone than use Facebook?

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. 75% of Americans admit to bringing their phone to the bathroom.

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5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

It’s the collective groan that two-thirds of all marketers are making. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. FREE Webinar: How Smart Marketers Use #SocialMedia Automation to Improve Results on 6/7 Click To Tweet.

Marketers, Here are the Keys to Your IT Department – Good Luck

Convince & Convert

Clinton Bonner is an Open Innovation author/blogger, futurist and Marketing Manager at TopCoder – a global Open Innovation platform and community. Why Marketers are Now Technology Geeks? Marketers begin to see potential beyond the traditional web.

9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year.

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Which Social Media Channels Should I Use For My Business?


Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Do not sign your business up if you are not going to use your smart phone. But the YouTube market is competitive.

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times


But there is a gap that continues to exist in the market where many marketers continue to eschew these new practices either because there isn’t enough evidence of their effectiveness, or simply because they don’t know. Marketers are getting it… Slowly.

Top 8 Reasons for Running Facebook Video Ads

agora pulse

If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy. Facebook Advertising Facebook marketing tips

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. How do you reduce the noise and find the conversations you care about? Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry.

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Are QR Codes Disadvantaging Your Small Business?

Small Business Mavericks

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media. Smart marketers are linking to their Facebook or Twitter pages suggesting users ‘follow’ them in order to receive news and special offers.

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Sales and Marketing are measured by their business impact, and PR will be, too. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

9 social media trends to keep your eye on in 2012

Akamai Marketing

But 2012 will see some changes in this area and as a marketer, its none too soon. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial. 49% of people use their smart phones to do social networking.

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Mobile eCommerce Tips for 2013


With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. Business & Marketing mobile ecommerce mobile ecommerce tips mobile tips

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. And marketers are buying it in bulk.

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Bare Feet Studios

There is no “one size fits all&# solution, however by examining the possibilities, combined with your own market knowledge and company culture, you can put things into focus. Mobile Interactivity and Smart Phone Apps. Have you upgraded your phone recently?

10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. Topics range from how to start your new Avon business to money management, logistics, goal setting and traditional marketing support.

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Building Your Content Tool Box

Convince & Convert

The following post is drawn from Duct Tape Selling – Think Like a Marketing, Sell Like a Superstar in stores May 15 th. Content is one of the most important (if not the most important) tools for marketing and sales pros today.

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Social Share Shopping Dance

Diva Marketing Blog

The interweb and smart phones forever changed how we buy, what we buy, where we buy. You have a way to bring friends, as the marketers might say, into the purchase decision. and who we take along on our shopping adventures. .

Fetching Friday – Resources Mashup & Cedar Breaks


Business / Marketing. 20 Stats Every Modern Marketer Should See – Need a stat? Here are 20 modern marketing stats you’ll want to keep close by.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

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How to Speak Like a Human (and Why It Matters)

Convince & Convert

We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. In fact, the average shmuck gets hit with almost 3,000 marketing messages per day.

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Social Share Shopping Dance

Diva Marketing Blog

The interweb and smart phones forever changed how we buy, what we buy, where we buy. You have a way to bring friends, as the marketers might say, into the purchase decision. and who we take along on our shopping adventures. .

From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

This is a smart phone app that takes you through thrice-weekly running and walking (and eventually just running) workouts for nine weeks. Currently, she is an editor and writer for AGP & Associates , an integrated marketing communications firm in Midland, Mich.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jamie’s super-smart. Really smart guy, Eric : Yep. Yes, marketers are lazy.

The Evolution of SEO in New Zealand

Bill Hartzer

One of the biggest changes that Panda brought about was the impact on conventional article marketing. By around 2010, article marketing was ultra competitive. One of the biggest shifts with this latest update has been the emphasis on conversational search.

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The Converged Media Road to Success

Proactive Report

The smart phone is the next content platform. From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships.

How to Double Your Social Engagement With Images

Convince & Convert

Smart phones have made it much easier for anyone to snap a photo whenever they want, and some devices are so advanced that they can create professional quality images. Get more content like this , plus the very BEST marketing education, totally free.

Help! My Baby is Sick and Someone is Stealing My Money!


I noted, as usual that mobile visitors represented about twenty percent of my overall traffic, split roughly 50/50 between tablets and smart-phones, which is exactly what I would expect from reading the latest tech news headlines.

#SproutChat Recap: Effectively Using Video on Social

Sprout Social

This week at #SproutChat we welcomed video and social expert Margot Mazur , Partnership Coordinator at Wistia for a conversation on the social media video best practices. Before investing too many additional resources into content creation test different topics in a short format using existing technology like your smart phone. of marketing professionals worldwide name video as the type of content with the best ROI.

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3 Critical Questions To Answer Before You Take Your Blog On The Road


This might involve a tablet or laptop so they can physically look at your blog, perhaps a clearly visible web address and encouragement for people to give your blog a look on their smart phones (if you intend to do this then ensure your blog has an attractive mobile template).

Is It Time for The NOW Revolution?

Convince & Convert

It doesn’t matter whether you want to join the conversation. Organize Your Armies: Assemble internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t.

30 Practical Tips for Producing Great Facebook Live Videos


The Basics of Creating Facebook Live Videos – You Find it On Your Phone. Once you go live a little icon with the number of people watching will come up at the top of your phone’s screen. The benefit of this is that it means you’re not weathered to your phone.

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Is Social Media Going Mainstream?


Compare that to the ASAE Membership Marketing Communication Conference (#mmcc12) where the original Twitter stream (#mmcc) was highjacked by spammers – a sign of its popularity. I never considered myself an early adopter for anything, so the fact that I’m into social media surprises me.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.

32 Experts Share Their Best Blog Post Promotion Tips


In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. Connect with influencers in your market.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel. In 1999, Yahoo had 67% of the search engine market.

248: 6 Places to Find Writers to Hire for Your Blog


It is a place on ProBlogger where you can advertise for different roles that you’re looking to fill for your blog, including writing but also editing, marketing, copywriting, proofreading, that type of thing. It’s actually a blog that doesn’t exist anymore today; it was a blog about camera phones. Today we all call them smart phones but back then, I don’t even think that would existed. I had a blog about camera phones.

Social Media Scores over Mass Media Again

The Marketing Blog

one smart phone discussion forum wrote an interesting post today on Social Media Scores over Mass Media AgainHere’s a quick excerpt…upload his video on YouTube and he became an instant hit. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Wanna Present Like Steve Jobs? Proto.in