Finding The Perfect Pitch
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APRIL 18, 2012
I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). With that, the marketing industry has changed as the corporate world has evolved. The RFP process is about finding the smartest partner.
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