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PR needs to Focus on Conversations

Buzz Marketing for Technology

I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Let me explain …. Tweet This!

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Clearly UnConfidential: A Conversation With Zoe Fox

Waxing UnLyrical

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? Clearly UnConfidential: A Conversation With Zoe Fox. And would you like to see more “Clearly UnConfidential” interviews (thanks, Betsy Decillis , for the name!).

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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. By watching the results on conversions and bookings, you’ll be able to nail down who your green travelers are, and what they are looking for most.

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Journalism And The New Media With Jay Rosen

Twist Image

My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen.

Journal 89
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Will A Brands Next Big Move Be A Journalism Department?

Twist Image

Some have used short, mid and long-term tactics against an overall business strategy, while others have chosen to blend one-way with two-way communications and more conversational types of strategies. Flipping from content marketing to journalism. I was thinking about citizen journalism. brand journalism. journalism.

Journal 111
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Conversations: Schools going Skype

Firebelly

Karoubi in Canada hosts a reading response journal via Skype. It’s definitely not the same as the person actually being there, but it offers more options for speakers, as an hour-log web conversation is a lot easier to work into a busy schedule than a 3-day trip across the country. Online Book Club.

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How to Use Social Proof to Boost Conversions

Sprout Social

higher conversion rate on products with reviews compared to those without them. higher conversion rate than those without any reviews. Adding logos from customers for social proof is part of the strategy Voices.com used to increase conversions by 400%. Plus, products with 20+ reviews had a 83.8% Awards & Recognition.