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Create a Traffic Campaign with Instagram Profile Conversion Location

Jon Loomer

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. The performance goal will default to Instagram Profile Visits. There are no other options.

Campaign 147
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Instagram Tests New Group Chat Conversation Starters in Notes

Social Media Today

New updates for Notes, which is everyone’s favorite.

Groups 193
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How to Create Reminders Ads for Instagram

Jon Loomer

It could be a sale, going live on Instagram, or a physical event. If you’re active on Instagram, you may have seen Reminders posts before. Let’s get to it… What Are Instagram Reminders? Let’s get to it… What Are Instagram Reminders? Select “Reminders Set” as the engagement type.

Instagram 178
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New Instagram Metric in Ads Manager

Jon Loomer

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. You don’t need to optimize for Instagram Profile Visits to use this metric.

Metrics 157
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Do Not Make This Mistake with Conversion Rate and Meta Ads

Jon Loomer

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. You can be better. Maybe this is you.

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How to Set Up Conversions API with Facebook for WordPress Plugin

Jon Loomer

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. And it also just happens to be free. (If

API 205
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Reminders Ads for Instagram Placements

Jon Loomer

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.

Instagram 138