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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Here’s the rest of that conversation.

B2B 306
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What is Twitter Spaces? – Bring your Twitter conversations to life with audio

Sprout Social

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. What is Twitter Spaces? Why use Twitter Spaces? How to start Twitter Spaces.

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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. Twitter, or X as it’s now known, is full of features designed to boost your marketing efforts.

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Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186
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Twitter Social Listening Guide 101

Keyhole.co

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?

Twitter 59