Sprout Social

SEPTEMBER 1, 2021

Does your brand come up in relevant conversations about the type of products you sell? Do people consider your company a leader in the industry? Share of voice is a measure of the market your brand owns compared to other brands in the same industry. Which brand is dominating the conversations in your industry?

SEO 144

SEO Social Media Metrics Sentiment 144

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Search for conversations about your brand, your competitors or relevant industry terms to find fresh mentions and links.

SEO 167

SEO Tools Analysis CPC 167

Hootsuite

JUNE 13, 2022

Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors. Earned and paid media. Collaborating with influencers. Running social ads.

Social Media 144

Social Media How To HootSuite Metrics 144

Koka Sexton

APRIL 27, 2023

It is also helpful to look at what competitors and industry leaders are doing for inspiration. This typically includes metrics such as website traffic, engagement rates, and conversions. Start by looking at the topics and trends that your audience is interested in and create content around those.

Overview 52

Overview Content Marketing Metrics 52

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business.

Marketing 126

Marketing Paid Search Mashup Forums 126

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Including a video on your landing page can increase conversion rates by 80%. Guest post by Cheryl Joy. Simplify your messaging: Video marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

AUGUST 19, 2016

Kate: Welcome to Talk Digital to Me, conversations about marketing and customer service from the Pros over at Convince & Convert. So where the conversation, the dialog, occurs has changed. Are they a decision maker or not, or are they going to be an influence to the process? It’s influencers. It’s blogs.

Engagement 60

Engagement Questions Organization Process 60

Razor Social

DECEMBER 21, 2016

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. VWO lets you track revenue, signups, clicks, engagement, or any other conversion goal. billion one.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

JUNE 12, 2013

For starters, it would be difficult to attribute conversions to the person in the gorilla suit. Most direct marketing advertisement methods (paid search, etc.) Promoted Tweets – Twitter now allows you to promote individual tweets, which can be a great way to get in front of the right people and join the social conversation.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. And it’s no surprise they notice. Lisa Barone.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Link Building for E-commerce Sites : Anchor text is important when it comes to link building – you want traffic but also conversions. Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. Which Channels Drive the Most Conversions. Hopefully, that’s not you! (If

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Are we thinking about social media marketing in the context of influencing buying decisions?

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. Probably not.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How are agencies and brands successfully integrating owned, earned and paid media efforts?

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 29, 2014

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., Is SEO Dead — Or Decentralized?

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.”

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JUNE 13, 2012

First, the latter two points about usability and speed loading fall into areas where things such as web design, conversion optimization and programming, strongly come into play — indicative of SEO’s growing reliance on other marketing disciplines. Two final signals that the SEO industry may be heading for obsolescence.

SEO 228

SEO Paid Search Metrics Google 228

Oktopost

DECEMBER 5, 2019

When flash and innovation can’t deliver the conversions you need, what can you do? They have a blog that covers subject matter relevant to their industry, a regular podcast for entrepreneurs, “Marketing School,” that features known quantity Neil Patel, and all kinds of freely downloadable instructional resources available on their website.

Platform 104

Platform Content B2B Education 104

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 3 Interview Influencers. #4 8 Optimize CTR from Google Search Results. #9 45 Focus on Conversion Rate Optimization for SEO. #46 Use Influencer Marketing. Take an influencer out to lunch. Interview Influencers. 4 Optimize for Google Questions. #5 13 Pick. . #42

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Search Engine Marketing.

Research 191

Research Social Media B2B Statistics 191

Proactive Report

JUNE 15, 2016

We can now tap directly into conversations taking place right now on any subject or brand. We can find out what problems people are having, how they feel about your brand ad your competitors, what their needs and aspirations are and who the influencers are in that space. There are now a slew of tools to help you do this.

Skills 40

Skills LinkedIn Health Care Statistics 40

Webbiquity SMM

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. Paid search ads, however, still outperform both. Gmail and StumbleUpon are the fastest growing methods, however.

Statistics 219

Statistics Research Social Media B2B 219