Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. Who’s talking about you on social?

Strategy 125

Strategy B2B Marketing Conference 125

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63

UGC Hotels Nielsen Authentication 63

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Twist Image

OCTOBER 25, 2011

Have you ever been on TripAdvisor (the popular online destination that rates hotels)? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. "It goes beyond the brand and loyalty. brand loyalty. social media. reputation.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Pixlee

APRIL 11, 2017

Marketing is a push for a one-time conversion. Branding is a daily commitment to building customer loyalty for the long term. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Struggling to form a comprehensive branding strategy, complete with user-generated content and social media contests?

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

Marketing is a push for a one-time conversion. Branding is a daily commitment to building customer loyalty for the long term. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Struggling to form a comprehensive branding strategy, complete with user-generated content and social media contests?

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. 76% of marketers consider influencer engagement effective in garnering customer loyalty. UGC and Brand Loyalty. UGC and Brand Loyalty.

UGC 41

UGC Content Loyalty Travel 41

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. User-generated content creates a story for travel destinations and restaurant experiences giving travel and food brands the perfect channel for improving brand-customer relationships and loyalty.

Travel 66

Travel Influencer Delicious Authentication 66

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Rebekah Radice

APRIL 25, 2016

Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? You can use the same ingredients in your social media marketing. How To Succeed On Social Media (7 Quick Action Steps).

Social Media 116

Social Media How To Campaign Hotels 116

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

Social Media 58

Social Media UGC Hashtag Privacy 58

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Sprout Social

DECEMBER 6, 2021

Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. Are you actively managing your YouTube community?

Communities 132

Communities YouTube Engagement How To 132

Sprout Social

MAY 16, 2022

Instead of going to your website first or searching for your social profiles, they can chat with you directly via the message button. You can integrate Google’s Business Messages with the social media management software or messaging service you’re already using via the API. Integrate and automate customer touchpoints.

Engagement 134

Engagement How To Notification Google 134

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

JULY 24, 2019

Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. Rather than advertising the hotel itself, this ad promotes a recruiting campaign at the Hilton Amsterdam Airport Schiphol. Based on those results, they’ve completely switched over to UGC for their ads. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Keyhole.co

DECEMBER 24, 2022

Social media has shifted the paradigm of modern brand marketing. Posting entertaining and informative content and increasing engagement enhance your brand loyalty. But in the current landscape, social media marketing is way more effective with much lower investment. With a user base of 2.9 Cost effective.

Engagement 52

Engagement Tips Facebook Trends 52

Keyhole.co

DECEMBER 24, 2022

Social media has shifted the paradigm of modern brand marketing. Posting entertaining and informative content and increasing engagement enhance your brand loyalty. But in the current landscape, social media marketing is way more effective with much lower investment. With a user base of 2.9 Cost effective.

Engagement 52

Engagement Tips Facebook Trends 52

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. Relying on social proof is universal behavior. Social media engagement.

Strategy 111

Strategy How To Marketing Review 111

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 5, 2012

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Sports 114

Sports Social Media Survey Hashtag 114

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

DECEMBER 11, 2014

When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. In this new social paradigm, bloggers and others with loyal followers on social media are the new influencers. Image via BigStockPhoto.com. Who Are These New Influencers?

Influencer 164

Influencer Brands Loyalty Authentication 164

Koka Sexton

SEPTEMBER 29, 2008

I also like miniatures, literature, and i’m fairly well versed in a few languages (enough to get me to a hotel, i think). It is so very nice to have a boyfriend that I can actually have an intelligent conversation with, and since we are both nerds, we will have successful careers. Would a Geek take you to Paris?

Types 99

Types List Comments Posterous 99