Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Social Media 161

Social Media Study Statistics Aggregator 161

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Convince & Convert

DECEMBER 20, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. In 2014, “the big bang of social will finally, I think, slow.” Listen Now. Find us on iTunes: [link].

Social Media 145

Social Media Collaboration Class Retail 145

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Viper Chill

MARCH 21, 2013

Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. Also, doing it now means you can alert them again in the future with enough of a gap to remind them without annoying people who don’t subscribe via RSS.

RSS 78

RSS Feed Feedly FeedBurner 78

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Activities 141

Activities Social Media Mobile Geotagging 141

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Convince & Convert

JANUARY 17, 2014

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. “Social used to be the last part of the conversation. Listen Now. Download the audio file: [link].

Questions 136

Questions Aggregator Banking Hosting 136

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Bare Feet Studios

JULY 25, 2011

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Hash tag conversations.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment!

Social Media 100

Social Media MySpace Widget Flickr 100

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now.

Social Media 115

Social Media API Training Class 115

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As At first, you knew everyone at the party.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 6, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Listen Now .

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. Again, this is a big brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media.

Social Media 129

Social Media Communities Retail Industry 129

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Survey 167

Survey Social Media Retail Communities 167

Convince & Convert

NOVEMBER 1, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Social Media Stat of the Week: 4% subscriber loss translates to 80% market cap loss. Listen Now.

RSS 126

RSS Social Media Engagement Retail 126

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. How did you get involved in social media? Listen Now .

Case Study 131

Case Study ROI Social Media Team 131

Jason Yormark

AUGUST 19, 2009

Get involved in the conversations. Nobody likes someone who just stops by and posts their links without ever being involved in the conversation. Also install the blog widget so that your articles are automatically posted on your profile through your RSS feed. You can follow any responses to this entry through the RSS 2.0

Groups 209

Groups Groups LinkedIn How To 209

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Broad Social Media Monitoring. Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data.

Strategy 213

Strategy Klout Marketing Overview 213

Buffer Social

DECEMBER 4, 2016

In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. Holy Social!

Curation 139

Curation Web 2.0 Case Study Social Media 139

Kikolani

NOVEMBER 23, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. You can’t go wrong with Facebook education when Mari Smith and Mike Stelzner of Social Media Examiner give it a thumbs up! Web Hosting.

Mashup 113

Mashup Resources Discount WordPress 113

Convince & Convert

SEPTEMBER 20, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. How did you get involved with social media? What do you like best about social media?

Startup 123

Startup Education Social Media Upcoming 123

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

How To 130

How To Class MySpace Case Study 130

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

My own journey of building The Rise To The Top and focusing on social networks to build relationships which has led to over 100,000 viewers a month, tons of media exposure and…what I’m most excited about, valuable two-way relationships with some of the most interesting, passionate and amazing people I’ve ever met. Young and old.

Industry 248

Industry Hosting Social Networking News 248

Jason Yormark

JULY 22, 2009

Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. They have hosted and self-hosted solutions depending on your needs. Self hosting will give you the flexibility of doing what YOU want, and completely branding the experience with your brand.

Communities 190

Communities Tools Strategy Message Boards 190

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter as Conversation Forum. Jay is the founder of [link] and host of the Social Pros podcast.

Twitter 167

Twitter Nielsen Forums Digg 167

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Building a Social Team.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

SEPTEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. “Social media is not always about what happens digitally; it happens in real life, too.”

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

APRIL 18, 2013

And from Janrain , a free whitepaper on how to maximize conversion rate. The RSS feed is: [link]. People who work in social media – community managers, strategists, VPs of social media, etc – face a real risk in the next few years of being pigeonholed as “ that social media person.”

Brands 134

Brands How To Social Media RSS 134

Convince & Convert

JANUARY 10, 2014

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! Social Media Number of the Week: -11.

Curation 129

Curation Content Vimeo Yahoo 129

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129