Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) nBA Pulse Dashboard.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. So, what was fueling the social conversation?

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Webbiquity SMM

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

JANUARY 3, 2011

The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon&# methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ. The naked (conversation) facts by conversionation.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207