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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

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SMCEDU: Changing Higher Education Through Social Media

Social Media Strategery

As most of you know, the topic of using social media and education is one that I’m very interested in – whether that means using social media in the classroom or teaching social media, I believe that there is a lot of opportunity to use technology to improve the ways the next generation learns.

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. The campaign’s unveiling shared under the app’s Journal section kicked off the summer-long series and let users know what to keep an eye out for in the coming months, and how to participate.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. A3 I studied journalism in grad school. All day long. Books are one thing.

Education 102
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Jeff Jarvis Shows Off His Public Parts

Twist Image

When he's not doing interesting public media projects with Twitter or hashtags, you can find him working on the interactive journalism program and the new business models for news project at the City University of New York 's Graduate School of Journalism. Enjoy the conversation. graduate school of journalism.

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