Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit.

How to Use Facebook Groups for Your Brand

Ignite Social Media

While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. Group Opportunities. Are you currently part of any groups on Facebook?

Groups 146

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[Answered] Moving Facebook Photos In A Group Into Different Albums

SocMed Sean

While a lot of folks found those steps to be very valuable, a LOT more surfaced the question asking how to do the exact same thing for a Facebook group. Ppl have uploaded photos to closed family group page – so they are just in PHOTOS tab area (not an album).

Groups 184

December Social Media Updates

Ignite Social Media

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. Social didn’t slow down in December – read on for a round-up of December social media updates! December Social Media Updates.

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part.

2019 Social Media Resolutions

Ignite Social Media

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Is your New Year’s resolution social media-related?

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action.

Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you one of the 22% of businesses that are satisfied with their conversion rates? Are you increasing your social currency with your actions?

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Weibo – a Chinese Social Media platform

Mindjumpers

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. However other platforms like Wechat and Zhihu are also promising and popular social media platforms in China.

Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Social Media Case Study Results.

Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. REPORT. Sherrilynne Starkie. Owner. items .

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10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

Tips 124

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch. Social Media Community Managers need listening, publishing, and analysis tools.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Tools 276

LinkedIn Groups: What you Need to Know Now

SocialFish

But with regard to LinkedIn–specifically, LinkedIn groups–I’ve been chronicling them being stripped of features and utility for years now and it seems like their eventual demise that I and others have been predicting may actually be about to happen.

Groups 193

Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Managing a bustling Facebook group isn’t always easy. Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills. Let the group have fun with it!

Groups 148

Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Managing a bustling Facebook group isn’t always easy. Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills. Let the group have fun with it!

Groups 148

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rate

Rebekah Radice

Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates.

An Overhaul to LinkedIn Groups | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment!

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LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. When a member requests to join a Standard Group, their connections in the group can approve the request. All Groups Are Now Members-Only Groups.

Groups 280

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

Groups 145

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Align your social media and marketing efforts to your goals. Don't build your brand and your content based upon your competition's website and social presence.

Brands 140

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback.

Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor Training System + Member Community.

Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases.

Buy 145

Why a Third-Party Social Media Tool Is Better for Instagram

agora pulse

Whether you’re running a large Instagram account or juggling multiple client profiles, relying on the native Instagram app can make social media management harder than it needs to be. But can a social media tool like Agorapulse really make your job that much easier?

Tools 145

How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract.

Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, Consequently, universities are ramping up efforts to connect more with their target demographic and engage on social media channels.

Social Media Updates January

yMarketingMatters

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business.

Association Social Media: Philanthropy Ohio

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. 6) Have you done any social media campaigns?