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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation.

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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. When most people begin to explore social media they usually start from the perception that social media is another marketing channel.

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An Introduction to Vertical Social Networks

Buffer Social

Instead of diving headfirst into a new space, take some time to consider what audiences need when they use a vertical network instead of a regular social media platform and focus on them in your strategy. Here are some tips to understand how to approach vertical social networks: 1.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. This tells you about popular conversations and helps you gauge audience response.

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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

With over 13,500 views on YouTube , my dog Max thinks he's a social media rock star pup. For him quasi social media star status is good enough bragging rights at the doggy park. For him quasi social media star status is good enough bragging rights at the doggy park. It would hurt his feelings. .

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5 Ways The Digital World & Social Media Are Changing What Is "Real"

Diva Marketing Blog

Recently my eBook, Social Media Marketing GPS , was turned down to be included in a list of books about social media because it was not "professionally published and printed and available for purchase on amazon.com." Take down a server and your post may disappear. Is it the vapor trail that makes it real?

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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. HolySocial!