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The End Of Conversation

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Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. Social media is not a conversation. Engagement is not a conversation. I don't blame them.

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The First Rule Of Social Media Is: You Talk About Social Media

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Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible.

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The Business (To Business) Of Social Media

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"Why aren't there more case studies of business to business organizations using social media?" If social media can't help you augment all of those areas, I'm not sure we're all living on the same planet. This is a prime example of the business side of social media picking up steam.

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Introduction To Real-Time Content Marketing

Visually SM

If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. A reworking of the definition of social media to become more inclusive of search principles. Many companies spend years redesigning their websites.

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The World Of Thumbonomics

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If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. Enjoy the conversation.

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The "I Like You" Myth

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What does Social Media really mean to brands? Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. The question is this: are those brands really all that "social"?

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At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

One of the aspects of social media that I like most is what is at the very ?. Social media is not the beautifully wrapped box you might have opened last week. The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed. social media is our teacher. .