article thumbnail

The End Of Conversation

Twist Image

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand).

article thumbnail

The First Rule Of Social Media Is: You Talk About Social Media

Twist Image

Forget about the conversation. Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. get some semblance of a conversation. conversation. Do as I say. Not as I do. Here are 10 ways to win the Interwebs. content marketing. digital content. fight club.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The World Of Thumbonomics

Twist Image

Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.

article thumbnail

Introduction To Real-Time Content Marketing

Visually SM

If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. A deep understanding and executional capability in search and findability issues. Many companies spend years redesigning their websites.

Content 124
article thumbnail

The Business (To Business) Of Social Media

Twist Image

In short, if you think that social media is just about "the conversation," you're missing the bigger opportunity. What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Social media makes your business more findable and more shareable.

article thumbnail

The "I Like You" Myth

Twist Image

Brands will tell you that Social Media is all about a conversation. Personally, I'm less excited about the idea that brands can engage in a "conversation." " The more sniffing around I do, the less I see conversations and the more I see moments of engagement. find a semblance of a conversation. engagement.

article thumbnail

Introduction To Real-Time Content Marketing

Visually SM

If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. A deep understanding and executional capability in search and findability issues. Many companies spend years redesigning their websites.

Content 100