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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what?

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. Here’s the gist: “Facebook is making significant changes to its News Feed algorithm in an effort to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. This goes into the News Feed. #7

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. Optimizing conversion funnels.

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Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action.

Social Media Updates: July

yMarketingMatters

Many new updates were announced in the world of social media in July! Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed.

Social Media Updates: March

yMarketingMatters

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Promoted Pins are viral and continue to drive conversions even after your campaign has ended.

Social Media Scheduling with Later: 5 Tips & Tricks

Later

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success. . Social Media Scheduling Tip #1: Organize & Plan Your Content in Advance.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. 10 Tips to Establish Credibility and Trust. Social proof.

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12 Quick Editing Tips for Social Media

Hootsuite

Are you a social media manager , responsible for your social media posts? Better you control your keyboard, to control your message, to improve what’s said on the Net around your social posts. 8 quick editing tips for social media managers.

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Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow.

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Social Media Updates January

yMarketingMatters

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business.

Start Monetizing Your Social Media Right Now

agora pulse

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? Knowing your customer will also help you with tip number 2.

Top Benefits of Using Social Media for Business

yMarketingMatters

“Why should my business be on social media? I hear this so often and just recently had this conversation with some business owners at a networking meeting. Here’s the thing: I believe that social media for business is no longer an option! .

Start Monetizing Your Social Media Right Now

agora pulse

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? Knowing your customer will also help you with tip number 2.

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media.

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device?

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rate

Rebekah Radice

Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates.

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. So, here’s how to be great at social media for financial services. Create Conversations.

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

How to Measure Your Social Media Performance

Rebekah Radice

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. How to Measure Social Media Performance.

Social Media News & Updates: February

yMarketingMatters

2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. Positive indicators vary depending on the ad’s objective, but may include video views, conversions, etc.

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Social Media Updates: October

yMarketingMatters

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. October Tip: How to Ensure Your Website is. Blog Social Media Updates

Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people.

Social Media Updates: November

yMarketingMatters

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. You can now use the share button to share content and immediately engage in conversations about it. Blog Social Media Update

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Marketing budget tip: Spend money on influencer marketing that will increase engagement. Paid social media ads.

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7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. Who is listening to social?

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6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. Pro Tip: Peter Trapasso ( @petertrapasso ) , Social Media Consultant.

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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Tip: Never buy followers, however tempting this may be!

Best Practices for Managing a Crisis on Social Media

Ignite Social Media

With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. Here are a few tips for your brand to keep in mind in the midst of a tragedy.

Social Media Updates: October

yMarketingMatters

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. October Tip: How to Ensure Your Website is. Blog Social Media Updates

Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. Conversion. Get Social.

Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. Conversion. Get Social.

6 Must-Dos for Best-In-Class Social Media Customer Service

Ignite Social Media

If your customers were to grade your customer service on social media, how would your brand do? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront.

Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Do you automate your social media activities?

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks.

Should My Agency Use Social Media Automation?

agora pulse

“Should I use social media automation or can I simply post organically?” ” We have this conversation about once a month in our office with clients. Social media automation works, but there needs to be a balance and a strategy.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

This will impact how content is prioritized in your news feed. Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” Social media including Facebook is NOT a solution to your marketing woes.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Social media has transformed the way people interact with each other and how businesses market their offerings. So, how do you get your audience to comment on your social media posts? How do you spark your social media engagement ?

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. Like it or not, Stories will replace the News Feed.

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Facebook 101: What Every Smart Social Media Manager Needs to Know

agora pulse

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox.