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Listening Tools

Proactive Report

Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. There are other free tools that can help you listen to conversations. Follow me on Twitter.

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Master the news feed algorithm. Because Facebook filters what appears in a user’s news feed based on comments, shared friends, recent interactions – the more hands you get on something, the more likely it is users are seeing your brand and content. Use Twitter as your company office hours.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For me, it’s just asking, via email, Twitter, or Facebook. That means making comments on my blog posts, interacting with me on FriendFeed or Google Buzz, and sending me notices on Twitter. They can use any channel they would like – email, Facebook, Twitter, etc. People can get my attention an a lot of different ways.