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How to Effectively Leverage Your Social Media Content Offline

Likeable

This news comes just a few months after the short-form video app launched TikTok TV in North America, a service that brings its algorithmically driven For You Page and Following Feeds to internet-connected TV platforms like Amazon Fire TV. Television is another good way to integrate your social presence with offline marketing.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. The RSS feed is: [link]. Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit.

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How to Celebrate Black History Month on Social Media

Later

In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. 2020 saw a resurgence in social activism and conversations about anti-racism, with many brands taking part. A Brief History Lesson.

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The Top 5 Social Media Tools in 2020

Pixlee

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds.

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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. Welcome employee social advocacy! According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Additionally, you need to demystify the idea using social media at work negatively impacts productivity.

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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. It feels more intentional than just noticing an advertisement on your Facebook feed. Expedia created a Facebook Messenger chatbot where users can search for hotels.

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