Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. So how can you harness the power of social to build your employer brand and attract the best talent? Olivia Messina is Oktopost’s Social Media and Community Manager. Episode Summary. Meet Olivia.

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Later

AUGUST 28, 2020

Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. Instagram Live . Zoom Chats. Facebook Live.

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Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. 1: Jayde I. View this post on Instagram.

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Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics.

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Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. The converse is true as well.

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Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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Buffer Social

MAY 25, 2023

But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. It's not my instinctive self-definition.

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Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Image via Unsplash. highlight to tweet).

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Pam Moore

JUNE 23, 2019

Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned?

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Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

Social media strategy is complex. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. But the pandemic has forced a change in the city’s tone and content on social. “A

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Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. But I often feel the conversation should have started earlier. The missed conversation is whether they should start the new social media account in the first place.

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Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

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Ignite Social Media

JUNE 12, 2018

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. So much interest, in fact, that we hosted a webinar to talk about the variety of potential applications of chatbots for brands.

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Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox. Banned Keywords.

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Later

JANUARY 26, 2021

In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. 2020 saw a resurgence in social activism and conversations about anti-racism, with many brands taking part. A Brief History Lesson.

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Social Media How To Instagram Education 80

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance.

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Social Media How To Metrics URL 145

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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agora pulse

NOVEMBER 3, 2016

Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. Madalyn Sklar hosts a Twitter chat on Thursdays. The Technicalities.

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Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience.

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Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

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agora pulse

JUNE 29, 2020

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.

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Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

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Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. Need help with TikTok , or any other social media marketing support?

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Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. Below are some of these tools/strategies that I’ve used that may be useful to you in your quest to become social media relevant.

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Buffer Social

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed.  Buffer users are big fans of the platform, too.

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Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. Below are some of these tools/strategies that I’ve used that may be useful to you in your quest to become social media relevant.

Social Media 200

Social Media Foursquare RSS Posterous 200

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Oktopost

OCTOBER 1, 2020

A must-listen episode of “ Stuff You Should Know About Our Changed New World ” for any marketing or sales professional looking to make sense of customer data, hosted by Colin Day , Oktopost ’s Managing Dierctor EMEA. To catch the conversation, you can subscribe to our channel B2B Marketing Now wherever you get your podcasts or listen below.

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Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. To keep the conversation going RPS hosts #WhatstheFineWednesday. How the Regina Police Service Uses Social Media.

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Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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Buffer Social

AUGUST 30, 2023

On social media, fostering community means getting the people who are connected to you connecting to each other. “I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian.

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