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7 ways to use social media for market research

Sprout Social

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Comprehensive.

Research 144
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. Just like in-feed posts, engagement matters when it comes to ranking Stories.

Instagram 125
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10 Famous Instagram Dogs (And How to Make Your Dog Instagram Famous)

Hootsuite

This creates a great mix of highly aesthetic content in their feed. This adorable little dude loves to dress up for his followers, and is even open to filming cameos for fans celebrating special occasions. The humans who help Tuna run his Instagram empire go with descriptive and conversational captions, and their followers respond!

Instagram 145
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Instagram Reels vs TikTok: What You Need to Know

Keyhole.co

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. IG Reels can be uploaded to Instagram Stories, or you can find them shared on the feed as an addition to a Reels gallery of users’ profiles. Source: Instagram. Instagram Screenshot by Shelby Brown/CNET.

Instagram 105
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product. Some optional upgrades: Ring light.

UGC 94
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Brands to watch on social media right now

Sprout Social

Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. McDonald’s: Sparking conversation. “I’m I’m always a big follower of McDonald’s and find that they’re able to always do something that sparks conversation. lacolombecoffee. Save us a cup.

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The Ultimate Guide to Social Media Live Streaming in 2020

Hootsuite

Social media live streaming turns a video from a broadcast into a conversation. You’re in their feeds right next to their sister’s cat vids: you’re basically BFFs now, right? Facebook or Twitter? When your broadcast is over, it will live on your LinkedIn feed to lure in even more engagement on the rewatch. Tap go live.