Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). From a business standpoint, it’s brilliant. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

Social Media 167

Social Media FAQ Airlines How To 167

Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Sprout Social

SEPTEMBER 25, 2023

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment. Social and community forums, on the other hand, are typically managed by marketing.

Strategy 114

Strategy How To Team Reputation 114

Convince & Convert

MAY 28, 2012

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis. One of the keys to successful social media crisis mitigation is pre-crisis planning.

Social Media 155

Social Media FAQ How To Yammer 155

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 138

Social Media Strategy Consultant SEO 138

Hootsuite

JULY 13, 2022

Don’t forget to build your social media customer service strategy , too. ” Check forums like Reddit and pay close attention to reviews elsewhere. Use bots to: help guide your customers through the sales journey, for FAQ answers, and. This way, you’ll support your customer experience on social media.

Tips 107

Tips HootSuite Survey Template 107

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Similar to other social media platforms, Quora provides several fields to better optimize your profile: Add simple but catchy credentials that will appear under your name on Quora. visitors per month.

Brands 204

Brands NoFollow Marketing How To 204

Hootsuite

MARCH 26, 2020

But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. Host a laidback Ask Me Anything (AMA) on social media. Use a hashtag to help people find and follow the conversation. Social Stories. Social livestreams.

Hosting 145

Hosting Eventful Tips How To 145

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Line is a Japanese social media app. OpenChat forums and threads. For more information, access Line’s Sticker Expression Guide and Sponsored Sticker FAQ. What is the Line app?

Brands 119

Brands HootSuite Yahoo Survey 119

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa.

Social Media 130

Social Media Strategy Comments Course 130

Hootsuite

DECEMBER 15, 2022

We’ll also help you figure out whether there’s any marketing potential on this newly trending alternative social media platform. Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023. What is Mastodon? Community outreach.

UGC 98

UGC Affiliate marketing Open Source Social Networking 98

Convince & Convert

MAY 31, 2012

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). They asked B2B companies, “What was your best social media format?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 3, 2011

The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon&# methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ. The naked (conversation) facts by conversionation.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. Where did it all go so wrong?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Hootsuite

MAY 30, 2023

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget.

Social Media 79

Social Media HootSuite Template Templates 79

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Viper Chill

MARCH 21, 2012

My main aim was to design a page that has the best conversion elements of a typical sales page, but doesn’t come with the spammy feel I’m sure you’ve all come across. After personally replying to about 20 comments on Pat Flynn’s site, I quickly started working on an FAQ page.

Products 79

Products Software Project Upcoming 79

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Use forums. Does Google PageRank Really Matter? : Add a new twist!

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Kikolani

JUNE 30, 2016

Remember to factor in other forms of marketing like PPC, email marketing and social media. Writing meaningful content in your own niche often means just answering the FAQs and queries you already receive. Engage with the author and other commenters to form a conversation. Got time to spare? Blog commenting pro-tips.

SEO 83

SEO Sites Directory Wikipedia 83

Hootsuite

JULY 24, 2023

While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Kikolani

JUNE 30, 2016

Remember to factor in other forms of marketing like PPC, email marketing and social media. Writing meaningful content in your own niche often means just answering the FAQs and queries you already receive. Engage with the author and other commenters to form a conversation. Got time to spare? Blog commenting pro-tips.

SEO 60

SEO Sites Directory Wikipedia 60

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. So, you have two options.

Social Media 146

Social Media Strategy Energy Consultant 146

Writtent Blog

MARCH 23, 2016

A book you’ve read, a pizza delivery service or a social media network you’re using – get your story out with your particular experience and your thoughts on it. At the heart of the matter is your request for feedback in a public forum. Join the conversation and have fun – that’s what gossip is all about, after all.

List 40

List Eventful Questions Industry 40

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150