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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. It counts a conversion when someone views your video for at least 10 seconds (or 97% if the video is shorter) and converts without clicking within one day. Have you been using Engaged-View attribution?

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Understanding Facebook View-Through Conversions

Jon Loomer

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Another way to reach and engage audiences on Facebook is through Community Groups. This data doesn’t mean it’s time to pack up the team and move away from Facebook, though.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

Treat your blog as more than just a content hub to boost conversion rates. We’ll discuss how your blog impacts conversions and sales by creating content that resonates with your audience, boosts their engagement, and ultimately influences their purchasing decisions.

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7 Questions to Ask During a Social Media Crisis

Ignite Social Media

Below we’ve outline some of the most helpful questions that a brand should consider when they find themselves in the midst of a crisis of their own. 7 Questions to Help Evaluate a Social Media Crisis. But the real question to evaluate is whether a reasonable person would believe the brand contributed to the issue at hand.

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