Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. Now B2B marketing?

B2B 276

B2B Influencer Conversation Social Media 276

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Social Media

Trends 290

Trends Strategy Social Media UGC 290

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook.

Social Media 205

Social Media Influencer API Instagram 205

Ignite Social Media

NOVEMBER 16, 2020

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. 2021 Social Media Landscape at a Glance. Recent eMarketer data anticipates a 7% increase in digital media in 2021 and a 9.1%

Social Media 209

Social Media Tips Organization API 209

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today.

Social Media 195

Social Media Marketing Proposal Platform 195

Pam Hughes

NOVEMBER 1, 2021

Many businesses have adopted social media marketing as a part of their digital strategy. Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. So how can you improve your conversion rate?

Conversation 107

Conversation Social Media Social Media Management Team 107

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Here’s a preview of five social media advertising strategies to look forward to in 2023. social listening”).

Advertising 222

Advertising Strategy Social Media Authentication 222

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually.

Eventful 164

Eventful Social Media Marketing Influencer 164

Quintly

OCTOBER 29, 2021

Social media is the perfect place for conversational marketing. As conversational marketing grows in popularity across many different platforms, it’s crucial that you implement it correctly to drive engagement and conversions on social.

Conversation 78

Conversation Social Media Platform Engagement 78

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content.

Strategy 164

Strategy Engagement Transportation Social Media 164

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape.

Skills 207

Skills Social Media Management Social Media Team 207

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

Conversation 78

Conversation Real Estate Template Templates 78

Ignite Social Media

FEBRUARY 17, 2020

The way conversations work on Twitter is about to change. While this change could undoubtedly limit brand visibility on Twitter, it will likely result in mostly positive engagement from followers and fans of a brand.

Conversation 146

Conversation Twitter Lurker Brands 146

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing.

Conversation 91

Conversation Strategy Social Media Hosting 91

Later

APRIL 28, 2021

Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos.

Engagement 110

Engagement Video Tips Social Media 110

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.

Real Estate 78

Real Estate Social Media Template Templates 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.

Real Estate 78

Real Estate Social Media Template Templates 78

Ignite Social Media

APRIL 21, 2020

With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.

Social Media 153

Social Media Notification Video Hosting 153

Mindjumpers

FEBRUARY 8, 2011

Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously? They want to converse, collaborate, engage and finally shape the idea. So what is it that drives the start-ups to channelize ideas through social media? What is the ROI quotient from social media? -

Conversation 276

Conversation Social Media Collaboration ROI 276

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! Do you have social media problems? .

Training 167

Training Communities Social Media Class 167

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Understand the role each platform plays in your path to conversion.

Strategy 233

Strategy Social Media UGC Influencer 233

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.

Advertising 190

Advertising Social Media Buy Tips 190

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. What is engagement rate? Social Media Marketing

Engagement 62

Engagement B2B Comparison Social Media 62

SocMed Sean

SEPTEMBER 26, 2012

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media.

Engagement 278

Engagement Radian6 Social Media Marketing 278

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195

Skills Social Media Marketing Influencer 195

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy.

Engagement 130

Engagement Strategy Social Media How To 130

Sherrilynne Starkie

APRIL 5, 2018

The adage holds true in the world of social and digital media where the pace of change is constant. It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. The social media expert will identify the activities that hold a client back.

Social Media 329

Social Media Consultant Curation Policies 329

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Embracing social media for business is a journey, not a destination.

Skills 167

Skills Social Media Small Business Marketing 167

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products.

Communities 180

Communities Social Media Tips Repository 180

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions.

Consultant 268

Consultant Content Social Media Marketing 268

Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years.

Social Media 189

Social Media Marketing Compete Privacy 189

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Social searchability optimization.

Engagement 133

Engagement Strategy Social Media Apparel 133

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales. Conversion rate optimization helps businesses increase leads, sales, return on investment and more. Conversion rate definition.

Conversation 60

Conversation ROI Real Estate Small Business 60

Ignite Social Media

DECEMBER 27, 2018

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. In Q4, Instagram expanded their shopping capabilities, LinkedIn introduced new features aimed at increasing engagement and brands created top-notch Black Friday activations. Social didn’t slow down in December – read on for a round-up of December social media updates! December Social Media Updates.

Social Media 118

Social Media YouTube Instagram Privacy 118

Pam Moore

SEPTEMBER 18, 2017

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. You need to create your own content strategy that supports your business and marketing goals.

Content 162

Content Conversation Focus Group Case Study 162

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you one of the 22% of businesses that are satisfied with their conversion rates? Are you increasing your social currency with your actions?

Content 164

Content Conversation Focus Group Case Study 164

Ignite Social Media

AUGUST 23, 2019

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. First things first is that you’re speaking as the brand and should make sure that your social tone and voice align. Always Engage. Keep the Conversation Going . When the opportunity is there, keep the conversation going! The post How to Craft Responses: Reactive Engagement 101 appeared first on Ignite Social Media Agency.

Engagement 133

Engagement How To Company Communities 133

Ignite Social Media

MARCH 30, 2020

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Like most things in social media, the answer is, “It depends.” on Social Media Right?

Social Media 110

Social Media Discount Marketing Guidelines 110

Pam Moore

MARCH 7, 2017

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! We want to instead execute tactics and random acts of marketing because we think they deliver instant results.”

Social Media 167

Social Media Small Business Research Community building 167

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed.

Social Media 164

Social Media Strategy Campaign Buy 164

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. For those that were around in the “early days” of social media will be the first to tell you that today’s social media is a far cry from what it was back then.

B2B 100

B2B Conversation Strategy Social Media 100

Ignite Social Media

NOVEMBER 15, 2019

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement. Also, most social media platforms are vigilant about clearing out fake/spammy profiles.

Cost 146

Cost Social Media UGC Hashtag 146

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Now, let’s dive into a more in-depth discussion on live options, how to promote them, and how to keep people engaged while watching. .

Eventful 206

Eventful Social Media Notification LinkedIn 206