Sprout Social

APRIL 17, 2024

Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. A high-quality chatbot builder should offer customization options, covering everything from the chatbot’s appearance and conversation style to its workflows and responses.

Hubspot 101

Hubspot Template Templates API 101

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Campus social media managers get this in their inbox.

Social Media 145

Social Media Social Media Management Exercises Policies 145

agora pulse

FEBRUARY 18, 2020

Agencies, want a simple way to collaborate with your clients on social media content? Social media agencies are constantly looking for ways to set themselves apart. It is amazing to think that just over a decade ago social media management wasn’t even a career. What Are Shared Calendars?

Social Media 104

Social Media Social Media Management Upcoming Collaboration 104

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 119

Report Social Media Social Media Management Project 119

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 120

Social Media Team Tools Strategy 120

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

Template 145

Template Templates Social Media Tools 145

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 118

Social Media How To LinkedIn Authentication 118

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. The knowledge gap can be especially wide for social media managers who are masters at their craft but may not realize that they can take their efforts to new heights. (If Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

Strategy 116

Strategy How To Hashtag Team 116

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Conversion optimization.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

FEBRUARY 8, 2024

Document these and share them back with your team. How social customer service tiers look different from standard support tiers The majority of traditional support interactions take place in private conversations. This ensures that each support tier is well-equipped to handle specific challenges effectively.

How To 108

How To FAQ Issues Software 108

Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. When’s the best time to post on social media ?

HootSuite 140

HootSuite Features URL Template 140

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada. Enter brand sentiment analysis!

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

MARCH 11, 2024

Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits. Document these reviews to track your progress over time, making it easier to correlate specific actions with changes in your analytics.

Template 52

Template Templates Analytics LinkedIn 52

Later

JUNE 7, 2021

LinkedIn, for example, is a place for professional-related conversations. LinkedIn may be the home of professional conversations, but people are still at the heart of the app. Video content is on the rise across all social media platforms — and this is especially true for LinkedIn. Video Posts. Thought Leadership.

LinkedIn 92

LinkedIn Strategy Content How To 92

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. What matters most is sticking to a social media content calendar that’s reasonable long-term. The platform’s status as a search engine is well-documented, especially as more and more videos pop up in Google results.

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

AUGUST 5, 2020

Sure, the mental health benefits of an unplugged vacation are well-documented. Actual conversations will uncover potential questions that your colleagues might have about what needs to be done. Picture this: you’re a social media manager that’s left your company Twitter account in the hands of a junior employee.

Template 99

Template Templates Project Social Media Management 99

Sprout Social

JUNE 6, 2016

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst.

Social Media 40

Social Media Social Media Management Patterns Analytics 40

Laurel Papworth

APRIL 17, 2023

You’ll want to go to docs.google.com and create, I suppose, a blank document. You need to be in a document, not at that main high level we were just at. That means go back to this document, copy that key, come in here, go to Extensions, GPT for document, set API key. So now we know the pricing.

Small Business 52

Small Business Google API Price 52

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The answer is LinkedIn, the B2B social media platform of choice. LinkedInFluencers are a unique subset of social media influencers.

Influencer 88

Influencer LinkedIn B2B Industry 88

Hootsuite

MAY 18, 2022

As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. Holy shift! Keyboard shortcuts for Facebook.

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

SEPTEMBER 20, 2016

Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. How did you first get interested in social media? Scaling the agency is an ongoing conversation.

Social Media 40

Social Media Proposal Project Process 40

agora pulse

JANUARY 8, 2020

Obviously, everything has to be documented, from all the talking points that we need and any other basis we have to cover it or sponsor it or stuff like that. “You watch and see, like, what spawned from this conversation like, Where do we go from here? ” Social Pulse Weekly: Amy Landino.

Products 97

Products Tips Film YouTube 97

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Socialmedia.biz

MAY 11, 2017

While the use of Natural Language Processing technology is invaluable, social media giants may still have some fine-tuning to do. This saying is now more relevant than ever before since we live in such a global world that is predominantly connected through social media. A s Bill Gates famously said, “context is king.”

Social Media Management 61

Social Media Management Applications Instagram Social Media 61