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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same concept can be applied to your relationship with your customers and/or social audience. This can also be applied to your social media program. Are you experiencing a creative drought?

Campaign 163
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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. What is a competitive analysis report? It’s not compulsory to compare every feature you and your competitors offer.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Social Media Marketing. Participate in Discussions and Forums.

B2B 217
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11 Controversial Ways to Become a Social Media Authority

Kikolani

And yes that matters in social media as well as blogs. I dare you to be controversial and challenge the social media status quo in the following ways. Instead of concerning yourself with 10,000 followers for social proof. There are some who need to be removed from your social media circles.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84
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SMCEDU: Changing Higher Education Through Social Media

Social Media Strategery

As most of you know, the topic of using social media and education is one that I’m very interested in – whether that means using social media in the classroom or teaching social media, I believe that there is a lot of opportunity to use technology to improve the ways the next generation learns.

Education 123