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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. The heartbeat of social media is people.

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The Social Media Venn Diagram

Jeff Esposito

A collective look at the social media landscape offers varying use types. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected. The beauty of it is that no matter how you use the medium, there is no “doing IT wrong.”.

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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Social

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. This could be by building your email list or diversifying across various social media sites as protection. Social media is, above all, a community, not a soapbox.

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No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

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Framework for Corporate Social Media Ethics and Compliance

Socialized

What are the legal and ethical considerations to consider when launching a social media initiative? Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? While I personally do not endorse this strategy, it happens, so the diagram shows it.

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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.