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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.

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Social Media Attribution: How to Get Started

Buffer Social

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. . Implementing data analysis in your ABM strategy will almost definitely transition to increased lead conversion and revenue.

Analysis 136
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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

This guide answers all the burning questions on the biggest shift in social media since the algorithmic feed. Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A There are so many layers to social media management,” says Powell.

Brands 75
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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. There’s a lot of artifice and posturing on social media, for sure.

Products 145
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The 5 Types of Social Media Content You Need to Create

Rebekah Radice

Creating social media content your community connects with can be one of the hardest aspects of online marketing. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content. The 5 Types of Social Media Content You Need to Create.

Types 161
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The 5 Types of Social Media Content You Need to Create

Rebekah Radice

Creating social media content your community connects with can be one of the hardest aspects of online marketing. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content. The 5 Types of Social Media Content You Need to Create.

Types 60