Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Buzz Marketing for Technology

FEBRUARY 9, 2011

Disclaimer – these are my opinions formed by my conversations with these firms). They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”. Which sounded like Social CRM meets Systems Integration company to me. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275