Conversation Cymfony Sentiment Social CRM 
Net-Savvy Executive
MARCH 30, 2011
Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. The differences in what they do and why is what makes the space so interesting.
Buzz Marketing for Technology
FEBRUARY 9, 2011
(Disclaimer – these are my opinions formed by my conversations with these firms). They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. So lets dig in!
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