Dave Fleet

NOVEMBER 22, 2010

CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. The CPM metric would say yes. Get used to two-way conversations.

CPM 413

CPM Comparison Diagrams Sentiment 413

Hootsuite

OCTOBER 28, 2019

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Conversion metrics. Conversion rate. Conversion Rate is the number of visitors who, after clicking on a link in your post, take action on a page (e.g., Cost Per Thousand Impressions (CPM).

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Key metrics to look for: Cost per Impression (CPM). Web Conversions. Sentiment (Positive and Negative Mentions). Profile Performance Report. Share of Voice.

Report 129

Report Social Media Metrics Team 129

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. Conversions, Too.

CPA 113

CPA CPM Facebook Cost 113

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Cost per engagement (CPM): It’s a pricing model where advertisers pay when users interact with their campaign, like by taking the survey or signing up for a free trial. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level. Creator.co

ROI 102

ROI Analytics Influencer Campaign 102

Hootsuite

MAY 17, 2021

Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Here’s how to calculate it: Conversion KPIs. Conversion KPIs measure how many social interactions turn into website visits, newsletter sign-ups, purchases or other desired actions. Conversion rate.

Social Media 145

Social Media HootSuite Metrics CPC 145