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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 138
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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Find your CPM, CTR, and conversion rates You will need to have run at least one previous Facebook ad campaign for this section. Your CPM (cost per thousand impressions), CTR (click-through rate), and conversion rates can all be found in Facebook Ads Manager. Next, it’s time to find your conversion rate.

CPM 136
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click.

Report 152
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

Timing is a massive part of the equation when you want to drive conversions through PPC ads. While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there. Target your audiences with subreddit ads.

Reddit 115
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions. Improving customer service. Improve customer service. Reflect on Problem Areas. Get Visual.

Report 147
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs. It’s a common reason why marketers see such a low ROI from their social advertising efforts. This will contribute directly to ROI.

CPM 147
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Conversion metrics. Conversion rate. Conversion Rate is the number of visitors who, after clicking on a link in your post, take action on a page (e.g., Ready to make an impression? Table of contents.

Metrics 112