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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

JUNE 8, 2020

This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Though Snap ads can be up to three minutes long, they are most effective when they are three to five seconds long.

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Advertising CPI How To Metrics 145
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What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

OCTOBER 21, 2015

Between Apple’s “5 minutes to 5 days” app review timeline and the seemingly infinite time it takes to procure inbound traffic, it’s easy to lose site of the big picture: Eyeballs are easy, and conversions take time. The conclusion is simple: No sound shortcut for obtaining high search rankings or conversions exists.

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CPI Apple Mobile Conversation 60
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