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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Go beyond writing a press release , a blog or posting company content into social streams. Make Sure to Make Friends.

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. It Depends (October 13, 2010).

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy. We have spent the past few years building a substantial content factory that relies heavily on influencers.

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) How do PR people get their content out? hint: social) #measurepr. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics' Heidi Sullivan. Change in reputation?

Vocus 198