Dave Fleet

JANUARY 9, 2012

Content Rules ( here’s my review ). The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon).

Social CRM 304

Social CRM Flickr ROI Review 304

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey.

Social Media 124

Social Media Sentiment Data Team 124

agora pulse

JUNE 13, 2020

You can then reach out to them to promote your content and increase your brand’s reach. It’s also a full Twitter tool—including publishing, listening, and social CRM for your tweets and followers. Users can stay ahead of the competition by analyzing their social activity and measuring share of voice.

Analytics 204

Analytics Tools Twitter Hashtag 204

Dave Fleet

JUNE 28, 2010

then explores some core basic facets of business social media covering: The social media mindset. Developing a corporate social media approach. Current developments such as location-based tools, social CRM and VRM (vendor relationship management). Practical pointers including measurement approaches.

Review 261

Review Engagement Social CRM Social Media 261

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 234

Social Media Tools Software Curation 234

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Social advertising: $5,000 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation?

Social Media Management 124

Social Media Management Cost Social Media Price 124

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition. We can do that through our personal profiles.

Social CRM 275

Social CRM Overview RSS Social Media Management 275

SocialFish

APRIL 5, 2011

Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations. We’ve been consulting with them on Social CRM trends and applications, we held an in-person group discussion with association executives who are on the front lines of these changes.

Review 150

Review Social CRM Module Consultant 150

agora pulse

MAY 8, 2019

There’s simply no substitute for good, meaningful content if you wish to increase your reach and engagement. This applies to your website content as well as your social media posts. If the content is interesting and engaging, Facebook will push them up the News Feed of your followers. Post Video Content.

Organization 128

Organization How To Hubspot Feed 128

Janet Fouts

JANUARY 28, 2018

But, not just any social media scheduling tool will do. Evergreen content queue. Content categories, which are a life-saver for those who, like me, tweet a lot on a daily basis. Social media analytics. Social inbox for monitoring your mentions and engaging. Monitoring/ social media listening. Agorapulse.

Social Media 217

Social Media Tools Marketing Collaboration 217

Sprout Social

JANUARY 3, 2017

January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. This week’s #SproutChat will focus on Sprout Social’s CRM features. New Year, new trends!

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. 65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision.

UGC 41

UGC Content Loyalty Travel 41

Convince & Convert

APRIL 13, 2013

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Akamai Marketing

DECEMBER 22, 2011

I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Buffer Social

NOVEMBER 14, 2018

“It means we don’t have to start from scratch with every conversation on social. We even have a mechanism for surprising and delighting our followers that anyone on our social team can activate as they see fit.” ” How user-generated content can enhance the personalized experience.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Your LInkedin page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay is the founder of [link] and host of the Social Pros podcast.

ROI 138

ROI Social Media Social CRM Survey 138

Pixlee

OCTOBER 18, 2021

Thus, you can expect increased sales via social channels. . Employ Influencer-Led Content. They know what type of content their audience prefers and what could be off-putting. Influencer-led content has a better trust value and draws higher engagement. Use a CRM Platform to Discover the Right Influencers .

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Twist Image

APRIL 17, 2012

If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business.

Wiki 102

Wiki Hotels Social CRM Retail 102

agora pulse

NOVEMBER 6, 2017

A social media monitoring tool helps you stay in touch with your followers and listen to what people say about you and your industry. Some tools just give you the basics while others provide a more comprehensive, social CRM style solution.

Social Media 119

Social Media Tools Geotagging Social Media Management 119

SocialFish

OCTOBER 1, 2010

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). Association lobbyists: Congress is kicking our butts when it comes to social media (Stefanie Reeves). Can an AMS Do Social CRM? Seniors Presence on Social Media Doubles (Socialnomics). (Dan Zarrella). Strategic Thinking.

Analysis 165

Analysis Social CRM Construction Foursquare 165

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. LinkedIn – only if I have made a personal connection.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Convince & Convert

JULY 31, 2012

Twitter used to have a “firehose” deal with Google, whereby all tweets were indexed, but that deal expired over a year ago, and led (at least indirectly) to the rollout of Google + so that the big G could have their own source of social signal. Jay is the founder of [link] and host of the Social Pros podcast.

Google 164

Google Adwords Software Social Media Management 164

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition. We can do that through our personal profiles.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Laurel Papworth

MAY 23, 2010

and I had a poke around on Wikipedia to read more about the actual software: Microsoft SharePoint , also known as Microsoft SharePoint Products and Technologies , is a content management system with integrated search functionality developed by Microsoft that allows users to work in a web-based collaborative environment. Related posts.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Sprout Social

JANUARY 9, 2017

Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI. Last week at #SproutChat , we discussed tips and tricks for referencing past conversations within Sprout and dug deep into understanding the value of a social CRM and how it can help your organization reach its 2017 goals.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Sprout Social

APRIL 20, 2017

With the addition of Ad Comments, users can better understand the full customer relationship—whether they’re responding to a comment on an organic post or a piece of sponsored content. Access to contact details, message history and social CRM tools within the Facebook Contact Views enable teams to engage personally.

Comments 53

Comments Facebook Social CRM Collaboration 53

Koka Sexton

JANUARY 21, 2012

Thankfully we have a fairly engaged community on Twitter that shares our content and also sings our praises. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world. There was no new content outside of the regular blog posts and other updates shared.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114