Convince & Convert

NOVEMBER 1, 2011

The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example.

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Klout Social Capital Influencer Social Graph 121

Myrland Marketing

OCTOBER 4, 2018

In Social Media, Context Is A Luxury. In the age of social and digital media, we are not always afforded the gift of context when we post. Innovative Use of Social Media? I’m a very social person,’ Aquila told the ABA Journal in 2009. Grandstanding On Social Media.

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Brands Journal Case Study Social Media 49

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media? Now take your refined list and do searches on your favorite social media networks.

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Influencer Klout URL Social Media 135

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). A couple said they use these statistics to inform their content creation. 5 Questions Social Media Marketing Analytics Can Answer.

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Analytics Social Capital Klout Analysis 380

Stay N' Alive

SEPTEMBER 21, 2010

Create cool content. Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Social Media: Twitter, Facebook, make this possible and the people don’t even have to know who you are. Build cool stuff.

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Influencer Social Capital Publishing Twitter 102

Sprout Social

SEPTEMBER 14, 2022

It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. A social-first brand strategy opens the door to increasing market share and customer loyalty. Visual content. People turn to social media for entertainment, information, support and more.

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Strategy Brands How To Template 100

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think?

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Social Media Strategy Automotive SEO 128

Techipedia: Tamar Weinberg

JUNE 30, 2008

In a nutshell, I focus on Twitter for mostly professional discussion (sharing social media news and information), whereas Plurk is a less rigid platform and feels a lot less formal to me. and social media sphere. If you want a more close knit type of social media, plurk, hands down.

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Twitter Microblogging MySpace Comparison 199

Convince & Convert

FEBRUARY 19, 2016

If you want to know what content you should maybe consider retweeting because it’s of interest to your audience, Little Bird can give you that answer as well. Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business. Unsurprisingly, there’s Tim Ferriss.

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Influencer Marketing How To Report 60

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He Great post!

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Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. If someone is looking for “chocolate ice cream&# you need to have content pieces to show up on that radar.

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Social Media Strategy Report Buy 127

Convince & Convert

MARCH 6, 2012

There was a reason why nobody in social media has written a book about the nature of influence. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” Mark: Thank you. Jay: I devoured it. I devoured it recently on an airplane as I typically do.

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Klout Influencer Case Study Proposal 122