Convince & Convert

NOVEMBER 1, 2011

The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. It’s three pieces of content a day. Brian: Wow. You’re an author.

Klout 121

Klout Social Capital Influencer Social Graph 121

Kikolani

JULY 1, 2011

Vital contents of a business card – while some items may seem obvious, you’d be surprised how many of them get left off of a business card, a brochure, or a flyer printing. The 50 best social media blog posts in the first half of 2011 – feel like you’re behind? Is the bank of social capital broken ?

Mashup 136

Mashup Resources RSS SEO 136

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). A couple said they use these statistics to inform their content creation. Tracking the KPIs of Social Media. This is smart thinking.

Analytics 380

Analytics Social Capital Klout Analysis 380

ProBlogger

JANUARY 24, 2017

The bad news is this: that boring content you’re probably peddling? Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. It may occasionally border on impossible depending upon your link-building abilities and social capital. Guess what?

How To 47

How To Authentication Publishing Social Capital 47

Myrland Marketing

OCTOBER 4, 2018

He might also have built up enough social capital with the people he cares about online that they will support him no matter what, but I doubt that anyone is so popular they can muster that kind of support from everyone. I would imagine he and Sullivan & Cromwell decided the situation was too toxic to keep that content online.

Brands 49

Brands Journal Case Study Social Media 49

Stay N' Alive

SEPTEMBER 21, 2010

Create cool content. Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Find people that are interested in what you have to offer, and offer to help – it’s pretty much Karma. Build cool stuff. The most successful have mastered these things.&#.

Influencer 102

Influencer Social Capital Publishing Twitter 102

ProBlogger

MARCH 18, 2012

Suddenly, you aren’t blogging to an empty void—real people are consuming and engaging with your content! These are all uni-directional media; the publisher publishes, and the audience has the choice of consuming the content (watching or reading), or not. This guest post is by Danny Iny of Firepole Marketing. Or are they?

Comments 40

Comments Blogosphere Social Capital Banking 40

ProBlogger

JANUARY 24, 2017

The bad news is this: that boring content you’re probably peddling? Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. It may occasionally border on impossible depending upon your link-building abilities and social capital. Guess what?

How To 20

How To Authentication Publishing Social Capital 20

Janet Fouts

OCTOBER 29, 2012

Do they get comments and do people share their content through social media? Did they only write one post that is relevant or do they have several? Do they seem to have knowledge in this are? Do they have similar beliefs or are they open to discussion?

Influencer 135

Influencer Klout URL Social Media 135

Buzz Marketing for Technology

JUNE 27, 2008

If we are in the amidst of an invisible changeover to networks, both workplace and formal education places will: - be seen as too centralized, - not 24/7 enough, too physical/insufficiently digitized - to search for useful content on our own, - pretentious about delivering what we can do for ourselves, - maintaining obese carbon footprints, and.

Project 100

Project Engagement Blogosphere Skills 100

Sprout Social

SEPTEMBER 14, 2022

Visual content. While your brand marketing strategy should apply to all channels, social is where it comes to life. People turn to social media for entertainment, information, support and more. They can be a powerful source of social capital during times of crisis, too. Voice, tone and brand personality.

Strategy 100

Strategy Brands How To Template 100

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 19, 2016

If you want to know what content you should maybe consider retweeting because it’s of interest to your audience, Little Bird can give you that answer as well. Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business. Share this content.

Influencer 60

Influencer Marketing How To Report 60

Techipedia: Tamar Weinberg

JUNE 30, 2008

July 3, 2008 at 9:17 am Insight Into the World of Plurk | Collective Thoughts July 3, 2008 at 3:49 pm Does Plurk’s Karma guage Social Capital? Reply Content Writer June 30, 2008 at 10:00 am Clique Power I think that the Plurk power is coming through the Cliques feature in Plurk. © 2006-2010 Tamar Weinberg.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. Like TV commercials can be muted, users can block you on Twitter or unsubscribe to your emails if you blast your message in their faces without providing useful content or yes, deals.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

MARCH 6, 2012

I’m sure you experience this, and you mention this in the book, is that people maybe you don’t even know are tweeting you and maybe they’re leaving a comment, and in their mind they’re building up this social capital in your bank. Then all of a sudden they ask for a withdrawal and you go, “What?

Klout 122

Klout Influencer Case Study Proposal 122

Convince & Convert

JUNE 23, 2010

nice post about why focus groups don't work: [link] ) Crowdsourcing is a great alternative to focus groups due to the fact that consumers are co-creating the content vs getting asked a series of non-relevant, predetermined questions. Great post! link] Clinton Bonner Thank you Nathan.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. If someone is looking for “chocolate ice cream&# you need to have content pieces to show up on that radar.

Social Media 127

Social Media Strategy Report Buy 127