Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Are they writing content relevant to you and your brand? Great, cool, you’re on the right track. Find influencers. Who is getting shared over and over and over again? Find a way to engage them. Say thank you.

Social Media 132

Social Media Data SM2 Radian6 132

Proactive Report

DECEMBER 18, 2009

And since Google is now indexing real time content such as status updates and displaying them right at the top of a search results page, it’s vital for PR people to understand feeds and search. Feeds make it possible for your content to join the content stream on the social web. Online video is growing at a rapid pace.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Webbiquity SMM

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Amber Buhl. Jenara Nerenberg.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Jennifer Sable Lopez offers a nine-step checklist to making social media activities SEO-friendly, such as incorporating keyword research and making sure your content is easily sharable across the most popular social networks. She uses the word campaign unfortunately, but otherwise it’s a helpful post. Why Not Be The CMO Of Everyone?

Social Media 257

Social Media Trendrr SM2 Alterian 257

SocMed Sean

FEBRUARY 3, 2013

I (nor anyone else) can predict what content will “Go Viral” 5) There is no single recipe for success in social media. Then, listen to their social media activity and determine what content would meet their needs… not yours. A content plan. Will you have content to keep them from unliking your page?

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., about a specified blog post or other piece of content. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. How can we find a social media guru to add to our team?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well.

Tools 193

Tools Social Media Sysomos Vocus 193

Buzz Marketing for Technology

FEBRUARY 9, 2011

Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. Converseon – They offer a monitoring tool that filters out content not relevant to you.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275