StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. One thing to point out is that not every site experienced a decline in 2012.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Here’s an example of site that was hit by Panda 4.0

Sites 155

Trending Sources

29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion.

Sites 130

How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Content has become an important part of online marketing. What do visitors to your site want?

Sites 132

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. News Sites Ranked by Google News Traffic.

News 155

Does Your Site Speak These 3 Languages?

Small Business Mavericks

How does your content measure up? This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it. How easily can they find what they need on your site?

Sites 46

WordPress vs Drupal: Which CMS is Right for Your Site?

Idaconcpts

Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Even more interesting, Drupal is preferred by sites that have high traffic numbers.

Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped. This can shorten mobile site load time by 29 percent, or 8.5 seconds, improving the experience and decreasing the risk of site abandonment.

Sites 28

How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results.

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites.

Sites 151

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

3 Ways to Improve Your Site’s User Retention

Convince & Convert

User Generated Content. User generated content is one of the most exciting things to hit content marketing since its inception. Interactive Content. Like UGC, interactive content is a total game changer in the realm of content marketing.

UGC 37

Measuring Your Content Marketing Success [Infographic]

Pamorama

Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success.

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group.

Sites 130

How to Use Infographics to Bring Traffic to Your Site

SocialFish

When your site is too complicated, visitors don’t stick around for long. Other than it being a way to simplify concepts and ideas for your readers, there are several other reasons to use infographics on your site. Readers are drawn to your site. You can be a more useful site.

Sites 76

10 Ways to Get More People to Read Your Content

Pamorama

You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools.

Tools 144

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Time spent on-site per user.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

What types of sites get the most links from Pinterest? I spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. To make the survey more meaningful I divided the 60 sites into eight categories.

Survey 129

The Anatomy of Viral Content

Pamorama

Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. So how do you tap into this behavior and get your content in front of as many people as possible? Anatomy of viral content.

Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

Reducing Cognitive Load: The Best UX Design for Your Community Site

SocialFish

And you definitely don’t want this to happen to your community members when they use your site. Good UX makes a site easier and more intuitive to use. Now ask yourself which aspects of those sites you can adopt. Content Strategy Debunking the Hype Industry Insider

Sites 48

You Can Join The Social Media Site That Pays, It Is Called TSU

Social Media Network Marketing

A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However unlike Facebook this site pays.

Sites 71

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? Is my content useful? Is my content error-free?

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. Web content.

6 Incredible Pointers For Making a Content Promotion Plan

Waxing UnLyrical

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Therefore, you need to identify a category of Internet users you can target for the content & promotion.

What Happens After People Get To Your Site

Katie Lance

And as an experienced, SEO content-marketing strategist, publicist and author of three published books, she helps business owners boost sales, awareness and credibility. What Happens When People Click to Your Site? Get your content marketing strategy plan in place.

Sites 25

Is Your Site Self-Service?

Small Business Mavericks

The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately. How Can A Site Enable Competent Customers? If customer forums are a logical extension of your site, do them right.

25 Principles Mobile Site Design- Delight User & Drive Conversion

Kikolani

From ThinkWithGoogle about Mobile Site Design. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites.

7 Ways to Find Epic Blog Writers for Your Site

Writtent Blog

It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content.

Sites 43

5 Tools That Will Boost Your On-Site Engagement

Kikolani

Engagement improves visitor Time on Site, Reduces Bounce Rate and improves SERPS. Your content may well be the best there is, it may deserve your visitors’ time, but that’s not enough. You have to give them an obvious and immediate benefit to make them stay on your site.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree.

Facebook Stores Deliver Sames Sales Rates as Web Sites

Pamorama

According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Not only were their Web sites accounting for fewer unique visits than Facebook, but many were also showing a decline in visits over a three-month period.

Sites 70

7 Ways to Spot Epic Copywriters for Your Site

Writtent Blog

Need some web content for a landing page? Is the copy on the site effective ? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. Are their own sites visible?

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect.

How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona.

Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. What Is Content? Content Makes Your Brain Tangible To Others.

ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google

Bill Hartzer

ZDNet wrote a scathing article on their site, blaming Google for the error, claiming that Google got it all wrong. Google absolutely got it right, and was correct in banning the site in Google. Adds great content on the site.