StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. One thing to point out is that not every site experienced a decline in 2012.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Here’s an example of site that was hit by Panda 4.0

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Trending Sources

29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion.

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How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Content has become an important part of online marketing. What do visitors to your site want?

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

6 cool curation sites you may not have heard of

SocialFish

So my new thing is curated news sites. During my time off of blog reading, I discovered (or rediscovered) a bunch of new curation sites, some of which have now become my “morning newspaper time” I though you might be interested in checking them out for yourself.

Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped. This can shorten mobile site load time by 29 percent, or 8.5 seconds, improving the experience and decreasing the risk of site abandonment.

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WordPress vs Drupal: Which CMS is Right for Your Site?

Idaconcpts

Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Even more interesting, Drupal is preferred by sites that have high traffic numbers.

Does Your Site Speak These 3 Languages?

Small Business Mavericks

How does your content measure up? This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it. How easily can they find what they need on your site?

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How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

User Generated Content. User generated content is one of the most exciting things to hit content marketing since its inception. Interactive Content. Like UGC, interactive content is a total game changer in the realm of content marketing.

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Measuring Your Content Marketing Success [Infographic]

Pamorama

Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success.

How to Use Infographics to Bring Traffic to Your Site

SocialFish

When your site is too complicated, visitors don’t stick around for long. Other than it being a way to simplify concepts and ideas for your readers, there are several other reasons to use infographics on your site. Readers are drawn to your site. You can be a more useful site.

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Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group.

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10 Ways to Get More People to Read Your Content

Pamorama

You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Pam is a content marketing rockstar.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools.

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Reducing Cognitive Load: The Best UX Design for Your Community Site

SocialFish

And you definitely don’t want this to happen to your community members when they use your site. Good UX makes a site easier and more intuitive to use. Now ask yourself which aspects of those sites you can adopt. Content Strategy Debunking the Hype Industry Insider

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Time spent on-site per user.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

What types of sites get the most links from Pinterest? I spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. To make the survey more meaningful I divided the 60 sites into eight categories.

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5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? Is my content useful? Is my content error-free?

6 Incredible Pointers For Making a Content Promotion Plan

Waxing UnLyrical

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Therefore, you need to identify a category of Internet users you can target for the content & promotion.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity SMM

As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

You Can Join The Social Media Site That Pays, It Is Called TSU

Social Media Network Marketing

A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However unlike Facebook this site pays.

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What Happens After People Get To Your Site

Katie Lance

And as an experienced, SEO content-marketing strategist, publicist and author of three published books, she helps business owners boost sales, awareness and credibility. What Happens When People Click to Your Site? Get your content marketing strategy plan in place.

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A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. Web content.

The Anatomy of Viral Content

Pamorama

Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. So how do you tap into this behavior and get your content in front of as many people as possible? Anatomy of viral content.

25 Principles Mobile Site Design- Delight User & Drive Conversion

Kikolani

From ThinkWithGoogle about Mobile Site Design. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Is Your Site Self-Service?

Small Business Mavericks

The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately. How Can A Site Enable Competent Customers? If customer forums are a logical extension of your site, do them right.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. and articles/guides, whereas audio content and podcasts are the least popular.

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7 Ways to Spot Epic Copywriters for Your Site

Writtent Blog

Need some web content for a landing page? Is the copy on the site effective ? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. Are their own sites visible?

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect.

5 Tools That Will Boost Your On-Site Engagement

Kikolani

Engagement improves visitor Time on Site, Reduces Bounce Rate and improves SERPS. Your content may well be the best there is, it may deserve your visitors’ time, but that’s not enough. You have to give them an obvious and immediate benefit to make them stay on your site.

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Understanding that your audience wants content that speaks to them is the key to achieving viewing figures.

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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona.