Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

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Press Release Yahoo Engineering Banking 64

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. So how should you write a press release today?

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Press Release How To SEO News 80

Socialmedia.biz

FEBRUARY 18, 2021

The community offers 4 tiers of membership, tied to the level of access to content. The highest tier of membership is aimed at CMOs and other decision makers, providing access to the full range of content in the community. About B2B Marketing.

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Press Release B2B Communities Marketing 78

Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

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Press Release Engagement Analytics SEO 73

Proactive Report

APRIL 1, 2012

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Nipping right at the heels of the press release is the corporate website.

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Press Release Survey Feed Feedly 85

Ari Herzog

SEPTEMBER 21, 2010

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.

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Press Release Social Media How To MySpace 131

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Press Release Twitter URL RSS 145

Writtent Blog

MARCH 25, 2013

If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release.

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Press Release Publishing Content Marketing 90

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

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B2B Strategy Tips Content 93

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

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Press Release Video Yahoo Microsoft 102

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

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Strategy Content Curation Press Release 130

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Whether it is individual releases or your entire newsroom, hosting on PitchEngine means that the content is not on your site, so your domain loses the SEO benefit of the links pointing to that content.

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Press Release Social Media Syndication Hosting 102

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

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Press Release Social Media WordPress How To 40

Social Media Strategies Summit

DECEMBER 29, 2022

What content should you create. Jennifer Davies , Digital Content Supervisor for the City of Las Vegas, led the discussion, featuring expert insights from: Glorymar Rivera-Diaz , Social Media Manager at the National Science Foundation (NSF). Press Releases: Still Relevant or Yesterday’s News? Why you’re talking to them.

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Strategy Press Release How To Collaboration 130

Writtent Blog

FEBRUARY 20, 2013

But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity.

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Press Release Wikipedia How To News 81

Writtent Blog

DECEMBER 20, 2023

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Tip #5: Use Varying Media A major component of every good content marketing strategy is using many different types of content, and this interviewing tip is all about maximizing the potential of your content.

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Tips Press Release Software eBook 97

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. Over 40% of journalists say that their dependence on PR news content will increase as a consequence of these changes.

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Press Release News Wireless Journal 81

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?

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Content Press Release Flickr Collaboration 237

Proactive Report

APRIL 27, 2010

(And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Looking back at the history of the press release one can see that the way we format a release to reach the media has changed as the media has changed.

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Press Release Social Media Syndication News 77

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

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Press Release Vocus Blogger Embedding 39

Ignite Social Media

JANUARY 30, 2024

The ebook tackles the big questions and offers a structured exploration of AI’s role in content production, community management , analytics, and paid media. Readers will find detailed examinations of AI-generated content, insights on navigating the world of AI-generated images, and expert advice on crafting perfect AI prompts.

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eBook Analysis Social Media Press Release 91

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Waxing UnLyrical

AUGUST 28, 2018

For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Check-off these four tips the next time you’re asked to write a story for your brand and tell us how your readers engaged with the content in the comments below.

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Press Release Case Study Curation Consultant 262

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Content “marketing” today isn’t really marketing at all, it’s attracting people to your brand because you’re the answer girl. Far from it.

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Advertising Content Marketing Press Release 182

ProBlogger

DECEMBER 11, 2010

Writing good content for a blog is only half of the equation: promoting your blog to drive traffic is the other half. Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. Choose a strong press release topic. Use anchor text links.

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Press Release How To Syndication News 45

Small Business Mavericks

MAY 27, 2015

His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. The service will then take down the offending content. ” Who Does DMCA Protect? What Can Marketers Learn From This?

Content 70

Content Press Release Marketing WordPress 70

ProBlogger

OCTOBER 12, 2010

Creating content on a blog is just one aspect of being a productive blogger—you’ve written the content, but now what? Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Quality links.

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Press Release RSS Engineering Influencer 45

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. This was a new medium with new technology and it needed new content. And then came TV.

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News Press Release Content Syndication 73

Webbiquity SMM

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish.

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Press Release Tools Tips Vocus 194

Convince & Convert

MAY 7, 2014

This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). By the same token, if you don’t have an audience, the content creation process can get to be a pretty lonely endeavor.

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Social Media Content Press Release Metrics 158

ProBlogger

MAY 11, 2011

If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. A press release has to announce something.

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Press Release How To News Journal 42

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

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Types Content Case Study Press Release 255

Webbiquity SMM

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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Press Release Social Media Social Bookmarking Blogger 211

Sprout Social

MAY 31, 2023

Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. However, knowing where to begin in assessing the risks and benefits can be challenging.

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Sentiment Press Release Analysis Team 120

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. Nine Black creators were selected to amplify their content creation efforts by providing them with resources, tools, courses, and access to a network of executives to learn from.

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Collaboration Brands Press Release Communities 95