Oktopost

MAY 23, 2022

Develop a personalized content strategy. ? Intent data is based on the buyer’s searches, website visits, content consumption, and online interactions – even if they don’t visit your website specifically. Campaign content (CRM software, interactive content, content clicks). What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. About 80% of all searches come from the organic search engines and not the paid search listings.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Small Business Mavericks

AUGUST 28, 2014

Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “ You can pay and pay but organic search still wins.” Organic Search Wins. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites.

Sites 98

Sites Paid Search MySpace Retail 98

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. Diversify content across platforms while maintaining your campaign identity. Generate qualified leads.

Campaign 140

Campaign Social Media Social Media Management Team 140

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa. In addition to the content itself, each platform has its own unique features that help maximize ROI.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Adam Cohen

JUNE 8, 2010

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). The technologies that are available influence traditional marketing tactics already. In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Keyhole.co

OCTOBER 24, 2023

In an audit, you examine your videos in depth and analyze critical areas of your content, including watch time, click-through rates, and so on. This will help you identify the direction that you need to head to and will also help you understand how your YouTube channel and content are performing.

YouTube 52

YouTube How To Posterous Upcoming 52

Ignite Social Media

DECEMBER 19, 2017

is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. With the additions of guided search and Pinterest Lens for users and a self-served paid search for advertisers this year, Pinterest is clearly in it for the long-haul. #Ad

Social Media 104

Social Media UGC Paid Search Hashtag 104

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). That’s amazing, and every marketer should be working to not only get their content listed, but ranked well in the SERPs.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. In this guide, you’ll learn how to get key demographics about your audience, analyze your content, find out the best time to post and more. Are you measuring your social media efforts?

Analytics 120

Analytics Report Social Media Metrics 120

Buzz Marketing for Technology

MARCH 23, 2011

And that media could be in the form of an advertisement or in the form of paid content. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan.

Insurance 213

Insurance Paid Search eBook Buy 213

Firebelly

SEPTEMBER 3, 2010

While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

JUNE 22, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

YouTube 170

YouTube Social Media Paid Search SMS 170

Small Business Mavericks

MARCH 26, 2014

If you are in the floral business and you target “florist in Minneapolis,” how many florists are also going after that phrase in the organic and paid search results? You want your content to shine. SEO for Small Business content marketing keywords long tail SEO' The day of the long tail is far from over.

Paid Search 101

Paid Search SEO Small Business Organization 101

Small Business Mavericks

JUNE 2, 2014

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone.

Adwords 93

Adwords Paid Search Small Business Google 93

Firebelly

JULY 9, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Twitter 172

Twitter Paid Search SMS Syndication 172

Firebelly

JULY 27, 2010

Is Hollywood this desperate in coming up with good content for a movie? Anyway I already say "skip" it just from seeing the preview. I mean he is already loaded by creating a tool I am addicted to, so why give him more money? Just my thoughts! Your comment has not yet been posted.

Social Networking 172

Social Networking YouTube Film Paid Search 172

Firebelly

JULY 30, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Social Media 173

Social Media Paid Search SMS Syndication 173

Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Firebelly

JULY 23, 2010

How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls.

News 176

News Social Media Paid Search SMS 176

Bill Hartzer

JULY 11, 2014

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? ” Google Search Engines' — Bill Slawski (@bill_slawski) July 11, 2014.

Google 134

Google Adwords Paid Search Engineering 134

Firebelly

MAY 27, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Firebelly

AUGUST 6, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Social Media 163

Social Media Paid Search SMS Syndication 163

Jason Yormark

MAY 19, 2016

The content and opinions expressed below are that of Jason Yormark. Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns. Develop high-impact search strategies with limited budget, time and resources. This post brought to you by Bing Network.

Small Business 100

Small Business Adwords Paid Search Cost 100

Firebelly

JUNE 10, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Social Media 156

Social Media Paid Search SMS Syndication 156

Firebelly

JUNE 8, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

YouTube 154

YouTube Paid Search SMS Flickr 154

Firebelly

AUGUST 11, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Paid Search 159

Paid Search SMS Syndication Social Bookmarking 159

Firebelly

AUGUST 3, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

JUNE 30, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Social Media 150

Social Media Paid Search SMS Syndication 150

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JULY 13, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Social Networking 141

Social Networking Sites MySpace Paid Search 141

Firebelly

JUNE 2, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Facebook 160

Facebook Paid Search SMS Syndication 160

Mindjumpers

OCTOBER 19, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Owned, earned and paid media are three terms you might come across a lot these days. Paid media is when a brand pays to leverage a channel such as by displaying ads or paid searches.

Engagement 177

Engagement Marketing Paid Search Forums 177

Firebelly

DECEMBER 17, 2009

Below are 5 of their recommendations for “fanning the viral flame”: Stagger approaches for optimum visibility Provide alternate ways to share on social sites Cross promote to maximize exposure Leverage mentions to continue momentum Repair underperforming campaigns with fresh content Chad Richards Posted | Permalink Reblog (0) | | Digg This | Save to (..)

Paid Search 145

Paid Search SMS Syndication YouTube 145

Firebelly

SEPTEMBER 17, 2010

Firebelly Marketing on Facebook SYNDICATED ON Recent Posts Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Branding Outside The Box Twitter announces #NewTwitter Flickr Friday: The Content Grid 5 Helpful Social Search Articles Firebelly at Brainstorming & Social Media Optimization Summits 5 Helpful Facebook Places for Business (..)

Campaign 140

Campaign Facebook Paid Search SMS 140

Convince & Convert

JANUARY 7, 2015

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. ” They say that it’s “all about content now,” and that SEO isn’t needed. I’m a huge proponent of content marketing and social media.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. ” They say that it’s “all about content now,” and that SEO isn’t needed. I’m a huge proponent of content marketing and social media.

SEO 60

SEO Findability Skills Paid Search 60