Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in.

ROI 62

ROI B2B Organization Platform 62

Social Media Today

MAY 20, 2020

A new study from the Content Marketing Institute has highlighted the most common challenges to strategic content management.

Organization 216

Organization Content Report Strategy 216

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The bottom line?

Organization 314

Organization Google Policies Privacy 314

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 78

Organization Content How To Marketing 78

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 100

Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. The best feature for this is Spark Ads, a tool that lets brands amplify their original content in a seamless, natural way on users’ For You pages. Let’s do this. Vertical videos also perform better.

Organization 74

Organization Strategy Meme Trends 74

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media Management 102

Social Media Management Organization Products Social Media 102

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . The right audience with similar key values will find meaning in this content. So when content is not accessible, brands are missing a large potential audience. People Love to Shop Small. The World Craves Nostalgia.

Trends 184

Trends Organization Social Media Travel 184

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach. This applies to your website content as well as your social media posts.

Organization 128

Organization How To Hubspot Feed 128

Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. lean into organic strategies, including budgets and resources.

Organization 103

Organization How To Discount Influencer 103

Oktopost

NOVEMBER 8, 2021

This exciting reporting capability is powered by our latest data source that pulls all of your LinkedIn ad performance data into Social BI where you can report on it alongside your organic and advocacy engagement, in the same dashboard. Analyze how organic social stacks up against paid. Easy: Need to compare CTRs?

Organization 150

Organization Report LinkedIn Knowledge Base 150

Social Media Today

JULY 20, 2021

The process provides another ad option to help reach the TikTok community, which could be particularly beneficial for some brands.

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Organization Brands Trends Content 211

Oktopost

JULY 6, 2022

How employee advocacy is positively impacting colleagues, the workplace, and workplace culture with the confidence to impact an organization’s bottom line in both revenue and headcount. Why now is the time to make employee engagement a burning priority; and the role content plays in it to keep the momentum going. Meet Adam Clarke.

Organization 125

Organization B2B Apple Meeting 125

Social Media Today

APRIL 12, 2019

Looking to get more out of your content efforts? Pam Moore provides a framework to help get your content process on track in this post.

Organization 163

Organization Content Process 163

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Social Media Today

FEBRUARY 8, 2023

New ways to create quick campaigns on TikTok.

Organization 151

Organization Tools Content Campaign 151

Buffer Social

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Organic growth can be hard to crack, but Google Business posts offer a solution. Jumping between tabs to publish content across all of your networks just isn’t easy. Save your seat here.

Organization 96

Organization Google Real Estate Review 96

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. Harvard College. Teens loved it.

Education 163

Education Examples Content Nielsen 163

Sprout Social

SEPTEMBER 9, 2020

Whether you’re a social media manager responsible for content creation or a member of the executive team in charge of tracking overall brand health, this article will demonstrate how social listening benefits your organization at every level. Social listening has the potential to impact an organization at all levels.

Organization 122

Organization Sentiment Social Media Management Analysis 122

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Or does relying on authentic and organic engagement have the most impact? How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. Organic Social Works for Brand Building and Maintenance.

Small Business 133

Small Business Organization Social Media Authentication 133

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 60

Organization Content Marketing Template 60

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations.

Industry 144

Industry Content Apple YouTube 144

Sprout Social

SEPTEMBER 30, 2020

Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. LinkedIn outlines an integrated paid-organic strategy in three simple steps: Build a compelling organic presence.

Organization 101

Organization LinkedIn Strategy Social Media 101

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 60

Organization Content Template Templates 60

Oktopost

MAY 8, 2023

Sam Thomas Davies reveals the tried and true methods that allow him to always have a repertoire of strong content. Sam Thomas Davies , Growth Marketing Manager at Drip , joins host Olivia Messina to discuss his approach to content marketing and his tried and true methods that allow him to always have a repertoire of strong content.

Content 118

Content Marketing Journal Template 118

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

System 89

System Content Fashion Template 89

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Is Organic Reach Still Alive? Facebook Announcements Effecting Reach.

Organization 101

Organization Trends Social Media Report 101

Sprout Social

JANUARY 14, 2021

But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media. By empowering your junior marketers to communicate their work to leadership, you create a culture of recognition that affirms the best ideas can truly come from all levels of the organization. We want to hear from you!

Organization 94

Organization Meme Proposal Report 94

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Convince & Convert

SEPTEMBER 4, 2012

Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”.

Organization 128

Organization Team Content SEO 128

Convince & Convert

SEPTEMBER 4, 2012

Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”.

Organization 128

Organization Team Content SEO 128

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. Behind-the-scenes/company culture content.

Strategy 130

Strategy Content Curation Press Release 130

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 83

HootSuite Organization Strategy Metrics 83

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91

Ignite Social Media

MAY 25, 2021

When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. Play into the algorithm and you’re almost guaranteed to see a better organic reach. This is because they want to reward creative and exclusive content on their platform. Experiment! That’s okay.

Instagram 172

Instagram Engagement Content Tips 172

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

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Template Templates Social Media Content 102

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

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Organization Mobile Apple SEO 182