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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. Especially as restaurants are an industry that runs on hyper-thin margins, we wanted to balance what we could afford to give and what our NGO partners needed so it would be sustainable growth.

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Drafting My Next Job Description

Ari Herzog

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. Got a tip or idea?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also posts influencer content and shares UGC on TikTok. Airbnb’s social media content stays true to its slogans “Don’t Go There, Live There.” Airbnb leaned into user-generated content to establish trust and turn it into a delicious marketing recipe. Want to market user-generated content but don’t know how to find them?

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Why Is Social Media Measurement So Hard?

Convince & Convert

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. I’ve written about this recently through the content marketing lens , but these ideas can easily be applied to social media.

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How to Make Pinterest Your Brand’s Own

Convince & Convert

“Take the afternoon and make something really cool, you’ll have a good piece of content.” The Sony social communities are very active, with many users creating content on a regular basis. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

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Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. Not quite sure how your brand can make an impact on Snapchat?

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20 Types of Digital Marketing that Works

Social Media Marketing

Content is a waste if it can't be found. Content Marketing The core of every digital marketing strategy is good content. No matter the strategy, platform, and target audience, you need compelling and relevant content. If your content is good, then your SEO ranking and conversion rate would successfully show it.

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