article thumbnail

5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. And now, Trello frequently collaborates with her to create content for their brand channels too.

article thumbnail

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generative AI for Social Media Marketing: What Are the Opportunities and Limits?

Ignite Social Media

But now that we’ve had more time to understand it, there are some strong benefits to using this generative AI technology as a social media agency. Will Generative AI Take Social Media Jobs? The same worries always arise when any new software, like Microsoft Publisher or Canva, comes out.

article thumbnail

LinkedIn Adds Microsoft's Machine Learning Tools to Improve Content Detection Process

Social Media Today

LinkedIn is adding in Microsoft's machine learning tools to boost its capacity to detect potentially offensive content.

Microsoft 147
article thumbnail

Do More in Microsoft Dynamics with Oktopost

Oktopost

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Are you factoring their social interactions into your customer experience strategies? Even better – do you use social data to improve how your organization market, sell and support your products and services?

article thumbnail

Five 2021 Social Media Predictions That are “So 2020”

Ignite Social Media

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Expected content series will feature original content including the 30-minute mystery “Oh, Sorry, I Was On Mute.”.

article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now).