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Transforming audiences into communities: Offering real value

Audiense

You’ve carefully plotted your content plan. This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers. You’ve scheduled posts to go out every day. But for some reason, your audience remains an unsolved mystery.

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How to come up with social media content using feedback from your silent fans

Sprout Social

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). How does Facebook define content creation? What do you think?

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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

Courtney, AKA “the Client Guru” Courtney uses social media to analyze client’s profiles and monitor pages to make sure that content is being uploaded. After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? So how do you now measure the validity of this content?

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