20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Making LinkedIn Work for You by NoddlePlace.

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). The two-column feed design highlights the most relevant content. Yes, that’s right.

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Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. LinkedIn members are primed for reading business-related content.

Creating The LinkedIn Content That Will Draw Readers

Devumi

If you are looking to attract more connections on LinkedIn, simply having a perfect profile won’t be enough. To really draw the interest of new connections, you will need to share engaging content. Read on to find out how you can develop LinkedIn content that serves this purpose.

8 LinkedIn Tools for Business

Pamorama

LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. 8 great LinkedIn tools for business.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. LinkedIn Social Media Marketing

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There’s Hope For LinkedIn Groups … I Hope!

Myrland Marketing

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. I spend a lot of time with LinkedIn. In the last two days, we’ve been hearing a lot of hubbub about groups on LinkedIn. LinkedIn’s Private Message About Groups.

6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

Convince & Convert

I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. highlight to tweet) I want to shed light on LinkedIn’s top personal brand-building features: 1.

9 LinkedIn Best Practices For 2015

Firebelly

LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. See if they are active in any LinkedIn Groups, check out their blog, or follow them on Twitter.

Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. Many of these people have well over 100,000 followers on LinkedIn and it’s growing quickly.

Connecting Twitter to LinkedIn: Just Say No

Almost Savvy

Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared. Just over a year ago, LinkedIn introduced a feature allowing users to post all of their Twitter updates , also known as tweets, to LinkedIn.

[BREAKING] LinkedIn Ventures Into Video

Myrland Marketing

I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment.

20 LinkedIn Mistakes That Turn Off Potential Customers

Pamorama

Are you getting good results on LinkedIn? Nowhere is this more true than on LinkedIn. Avoid these LinkedIn mistakes. Don’t send connection requests using LinkedIn’s default text. Don’t ask people you don’t know for LinkedIn recommendations.

LinkedIn Etiquette: Are You Breaking The Rules?  

agora pulse

Like every social network, LinkedIn has its own official rules of conduct. But most LinkedIn etiquette expectations come from the LinkedIn community. LinkedIn is not Facebook or Instagram, it’s a professional site and its members are fiercely protective of what it stands for.

3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often.

Linkedin Replaces Applications With Features

Janet Fouts

Long time power users of Linkedin have been using Linkedin Applications to enhance their profiles with deeper information and sharing opportunities. You’ll still be able to add content through their new rich media feature.

The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Be Active on LinkedIn. Engagement LinkedIn

LinkedIn Tricks for Social Media Professionals

Convince & Convert

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there?

Is Your Blog On LinkedIn?

Small Business Mavericks

Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure. Right now, LinkedIn is an incredibly authoritative site. Curated content is filtered and trusted, and the commentary adds insight to the original source.

Creating LinkedIn Showcase Pages That Grow Your Company

Devumi

Properly using the Showcase Pages feature on LinkedIn can help your company in various ways. Using the Showcase Pages, marketers can create hassle-free content that is personalized to a specific target group. Read on as we share advice on how to create, and use, LinkedIn Showcase Pages.

5 LinkedIn Best Practices for Marketing Professionals

Sprout Social

Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. Know What Type of Content to Post.

How to Leverage Your Employees on LinkedIn

SocialFish

How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company. LinkedIn can help with all of those.

LinkedIn Groups: Be S.M.A.R.T.

Myrland Marketing

LINKEDIN GROUPS.LOVE ''EM OR HATE ''EM ?There There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. People are posting, commenting, following up, making their case, acknowledging feedback and sharing others'' content.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to. LinkedIn. Social media is always on.

Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. It matters because it’s ruining LinkedIn groups for everyone. To build their reputation as a curator of quality content and conversation.

How to Network on LinkedIn: Endorsements for Discoverability

Devumi

LinkedIn is now the most important social network in the professional world. Learning how to network on LinkedIn properly will boost your discoverability. One of the best ways to do that is to optimize your LinkedIn profile by better managing your skills and endorsements.

Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. LinkedIn has moved beyond the “I’m not really into you” phase of social media marketing for lawyers. You Are What You Do On LinkedIn. What Should I Post On LinkedIn?

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? Here’s some of our favorite tips to get the most out of your LinkedIn experience: Be Professional.

LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In

Devumi

One of the biggest challenges for professionals on LinkedIn is trying to find topics that their target audiences are interested in. Luckily, LinkedIn itself is making that work easier with its new Content Insights Quarterly Report. The post LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In appeared first on Devumi. Linkedin business content marketing linkedin marketing online marketing

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all. LinkedIn Analytics focuses on three main areas: Company updates.

How to Create Effective LinkedIn Ads for Business

Convince & Convert

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads. Types of LinkedIn Ads.

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Not all users allow LinkedIn to share their data. In those cases a click on the search icon will show you a Google search of LinkedIn with a list of people in that industry. You’ll also see specific posts that LinkedIn thinks would be interesting to your followers.

The New LinkedIn Suggested Stories Feature: Use it to Be Discovered

Devumi

LinkedIn is slowly rolling out a new feature that will influence the platform’s news feed experience. Let’s see how you can use LinkedIn’s latest addition to expand your reach and influence.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

I put LinkedIn’s new publishing platform to the test. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. Since LinkedIn publishing is a new feature for the site, all of my results are from a starting point of zero: From 0 ?

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Pamorama

Creating great content isn’t enough. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. Optimize your LinkedIn posts. Retweet: Retweet relevant content for your audience to keep them engaged.

LinkedIn: Now Multi-Media

Unspoken

LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. LinkedIn allows professionals from all over the world and nearly every industry to connect. LinkedIn has also recently added a new feature.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers.