Social Media Today

SEPTEMBER 11, 2023

A new way to keep track of influencer campaigns in your niche.

Library 215

Library Campaign Influencer List 215

Bill Hartzer

FEBRUARY 27, 2024

Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. This pivotal event served as the launching pad for its journey toward becoming a powerhouse in the realm of social media.

Social Media 94

Social Media Open Source Communities Social Networking 94

Social Media Today

AUGUST 23, 2023

This could come in handy for your competitor research efforts.

Library 148

Library Campaign Brands Content 148

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 105

Advertising Social Media Strategy Tools 105

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 138

B2B Social Media Strategy LinkedIn 138

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Social Media 108

Social Media UGC Policies Guidelines 108

Ignite Social Media

SEPTEMBER 18, 2023

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

Brands 110

Brands Content UGC How To 110

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

Tools 234

Tools Social Media Software Curation 234

Socialized

JANUARY 31, 2021

However, in the present decade, people are very much inclined towards social media. So brand owners are shifting their focus in marketing their brands through social media. A complete profile poses several advantages, one of them being: search engines and social media reward and promote complete profiles.

Social Media 130

Social Media Tips Marketing Discount 130

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Team 138

Team Social Media Social Media Management How To 138

SocialFish

MARCH 30, 2011

Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Their Story: Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. Content and containers.

Case Study 213

Case Study Library Communities Study 213

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

agora pulse

JUNE 10, 2020

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. Quik by GoPro.

Mobile 131

Mobile Social Media Video Library 131

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. 1 thing you need to do is pause all scheduled content and take a step back to assess the situation. Sometimes, you get sideswiped.

Social Media 199

Social Media Social Media Management Issues Team 199

Forbes Social Media

NOVEMBER 26, 2018

While the 160 million non-library card holders in the U.S. may have access to a physical library, many are too time-poor to visit. Enter the digital content distributor Overdrive's Instant Digital Card program, which has registered nearly 65,000 new users in the last 15 months.

Library 97

Library eBook Content 97

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Evergreen content queue. Social media calendar. Social CRM tool.

Social Media 217

Social Media Tools Marketing Collaboration 217

Oktopost

JUNE 8, 2022

Being authentic has become the key to creating meaningful social media content and building a loyal audience. Jeff Pooley, Professor of Media and Communication at Muhlenberg College. Jeff challenges marketing leaders to think about social media and self. Want to hear more from famous B2B marketing leaders?

Authentication 118

Authentication Social Media B2B Apple 118

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Ignite Social Media

MAY 25, 2021

When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. This is because they want to reward creative and exclusive content on their platform. Stay up-to-date with audio in the Reels library and only use those clips. About the Instagram Reels Algorithm.

Instagram 172

Instagram Engagement Content Tips 172

Later

MARCH 5, 2021

Looking for an easier way to find great content to share on your social media channels? With Later, you can quickly collect content from multiple sources — so you’ll always be able to find the perfect post for your content plan. Ready to get started? Collect from Mentions. Collect from Tags. Breaking news!

Strategy 84

Strategy Content UGC How To 84

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. This unexpected boost on social correlated with an increase in sales by 2,800 units year over year. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0.

Report 109

Report Brands Library Sentiment 109

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Benefits of a Centralized Image Library.

Library 87

Library Publishing Collaboration Aggregator 87

Convince & Convert

JANUARY 23, 2014

From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Have you seen any creative uses of brands leveraging selfies in social media creative?

Examples 162

Examples Social Media Content Film 162

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 96

Publishing Tools Brands Facebook 96

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media 106

Social Media Brands Education Creative Commons 106

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

Brands 145

Brands Content B2B Apple 145

Pixlee

APRIL 4, 2019

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. Instagram is a great social media platform for harvesting the best UGC. With the rise of smartphones, every user has become their own publisher.

Platform 69

Platform UGC Social Media Content 69

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. You’re engaging with fans.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Schedule your content. And the best way we know how to research an audience is through social listening. What is social listening? There are dozens of social media KPIs available to you: Impressions.

Products 134

Products Social Media FAQ Sentiment 134

Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. Is social media management still relevant? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Questions 80

Questions Social Media Platform Metrics 80

agora pulse

AUGUST 7, 2019

You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. So, where can you source free images for your social media? These aren’t always the right images for your social media. Food is one of the most shared topics on social media.

Public Domain 119

Public Domain Social Media Flickr Library 119

Later

MAY 11, 2021

Finding ways to streamline your workflow as a social media manager can be a huge advantage. Here are six ways to streamline your workflow as a social media manager: 6 Ways to Streamline Your Workflow as a Social Media Manager. Tip #1: Batch Your Content. Workflow Tip #1: Batch Your Content.

Social Media Management 72

Social Media Management Social Media Hashtag Curation 72