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How “Content Journalism” Drives Marketing Campaign Success

Social Media Strategies Summit

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built.

Journal 147
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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Put together a professional profile.

Journal 119
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Why real social media experts are also great writers

Sherrilynne Starkie

It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more.

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6 Ways of Generating Leads From Social Media

Social Media Strategies Summit

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. Pay special attention to your content quality.

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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. When it comes to a social media crisis, we know it’s not if, but when. Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make!

Industry 174
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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Image source.

Education 264
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How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance. Social media, however, isn’t going away.