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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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27 essential social media manager interview questions (and answers)

Sprout Social

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

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Community management and content creation

Janet Fouts

.” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. go read it now and come back). Not always. I’m getting there.

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Top 10 HR Software You Should Try

BeingOptimist

This HR employee software enables businesses to track, evaluate, and engage current and potential customers through social media. LinkedIn, Jive, Buddy. Modern businesses are actively using social media for recruiting professionals. It promotes cooperation between employees in the workplace, etc.;

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function.

Jive 186
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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152
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On Influence and Bad Blog Posts

Direct Marketing Observations

Except maybe in the social media world. If your content can be promoted by the right people than it can reach more people. What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. Here’s why.