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Community management and content creation

Janet Fouts

.” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. go read it now and come back). Not always. I’m getting there.

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Top 10 HR Software You Should Try

BeingOptimist

LinkedIn, Jive, Buddy. LinkedIn, Jive, and Buddy can become a platform for generating and saving user content, communication, and discussion of projects. Thus, for example, the Jive social platform offers tools for creating content and sharing in order to simplify monitoring and interaction.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on.

Jive 186
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On Influence and Bad Blog Posts

Direct Marketing Observations

If your content can be promoted by the right people than it can reach more people. What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. That’s kind of jive isn’t it? Here’s why.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Generated 32% more ideas. Sent 27% less email.

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What Are You Optimizing? Keywords vs Topics

Small Business Mavericks

“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” Keywords need to be relevant and the content has to jive.

Jive 107
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9 Practical Ways to Implement Agile Content Marketing

Writtent Blog

Unless your content team’s been tasked with writing a full-on novel, there’s a good chance you won’t be dealing with any projects that have a scope similar to what many software teams encounter on a regular basis. Whether you’re on a content marketing team of two or twenty, an agile approach could yield better results.

Content 77