Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool. While you might think Instagram users in the city might have more content to capture, rural and suburban users are on the rise. Instagram. Twitter.
15 Informative 2012 Marketing Infographics
MAY 20, 2012
The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.]. We live in the age of data. Infographics Marketing Social Media Stats
Social Media Informer
FEBRUARY 20, 2012
Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. I’m honoured to be included. A right sexy solution.
5 Reasons Listening to Influencers Will Better Inform Your Content Strategy
Ignite Social Media
SEPTEMBER 7, 2016
In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. This fact benefits your content strategy twofold. Influencers are a Great Source of User-Generated Content. fiction writers, about U.S.
Content Marketing for an Executive-Level Audience
APRIL 4, 2016
Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. This information is so timely for me. Use the Animated PESO Model in New Business Pitches How SEO and Content Work Hand-in-Hand. Here, Bob Murphy explores why executives needs something different.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking. How do they beat them rather than join them?
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Daniel Glickman shows you why it is important.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 1. Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease.
Conversation Agent: Curating Information as Content Strategy
OCTOBER 27, 2010
» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. Why content is important On the Web, people trade attention for good, useful content. How about making it your content strategy?
Content Curation Strategies for Social Media Managers
SEPTEMBER 21, 2015
It makes your business interactive and gives you an opportunity to understand your audiences’ needs and tailor your offerings, content curation, and sharing accordingly. With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. Promotional Content.
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content
AUGUST 31, 2016
With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. Information overload can be mind numbing and lead to a decrease in productivity.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. In fact I don’t get to see the information on who calls the client, but I do get to see the emails that come in as well as watch the trends.
Infographic: B2B content marketing trends
AUGUST 10, 2013
Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related articles.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. 4 Reasons Your Content Is Yawn-Worthy.
Introducing Social Media Informers
SEPTEMBER 16, 2010
Joining Janet Fouts , Kyle Lacy , Alex Blom , Dave Fleet , Joel Postman , Damian Davila , Jennifer Jones , and others, you can add “social media informer to my bio the next time you introduce me. That is, my and their blog content are now syndicated and aggregated on a new online community that informs you about social media. At any time, I can scroll to the top of the page and mouseover the text to “change edition to focus on content written today, yesterday, this week, this year, or other date ranges. Introducing an Online Budgeting Tool.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited? Thirty minutes.
Watching the Content Marketing Trend Fade to Black
NOVEMBER 16, 2015
Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with marketers failing to deliver results with general content than the role branded content has on the Internet. The B2B marketing crowd is moving beyond the content marketing trend and adapting account based marketing.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content?
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Create a content marketing calendar.
Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget
Ignite Social Media
JANUARY 9, 2017
How much of your total budget went to content creation? This includes all community management, content creation, and tools needed for publishing. Finally, the “learn and inform” category are all the activities designed to understand and dictate future strategies and tactics. Step 1: Evaluate Previous Budget. How much of your total budget went to media boosting?
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Blockbuster Content. Big pop, lots of fun, great storytelling, and you can update this content year after year. Safe Bets.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
GoDaddy Released Personally Identifiable Information To Spammer Without Permission
APRIL 16, 2014
But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. GoDaddy’s abuse policy is this: “Go Daddy.com does not allow illegal content on our customer’s websites. Should GoDaddy have released this woman’s personal information like this?
Youtility – The Marketing Strategy for the Age of Information Overload
Convince & Convert
FEBRUARY 17, 2013
It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. Join the pre-release fan club at youtilitybook.com.
Content Creators: Enough with the Boring
FEBRUARY 23, 2015
By Lindsay Bell Content. and you will find content means many different things to many different people. For example, according to Wikipedia , content is: …information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. That’s a mouthful, right?
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. There is no emotional appeal.
Get Content First Format Content Later
Convince & Convert
DECEMBER 17, 2014
Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). Make your posts shareable Merely posting content doesn’t make it shareable.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly. Often, business owners don’t take the content marketing team seriously.
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Pam is a content marketing rockstar.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.